Two Prime Locations Unveiled
The Picklr is launching its initial venues simultaneously, a move that shows its commitment to rapid growth and community engagement. The first location is situated at Round Rock Crossing, Frontage Rd.
The second finds its home in a repurposed Walmart building in West Austin’s Four Points neighborhood. This dual launch not only marks the franchise’s entry into the Austin market but also shows its capacity to swiftly scale operations.
State-of-the-Art Facilities
The Picklr’s facilities are designed to offer an elevated pickleball experience, featuring outdoor-style surfacing despite being indoors. The courts will support a range of activities including league play, tournaments, and open play. Each location will also boast dedicated practice and warmup areas, a pro shop, and space for private events. The Austin facility is particularly expansive, covering 39,000 square feet and housing 11 courts, while the Round Rock venue offers 25,000 square feet and eight courts. The Austin location will also share part of its space with Wired Fitness & Rehab.
Membership and Play Opportunities
The Picklr operates on a straightforward membership model with no tiers, ensuring equal access for all players. Memberships offer unlimited booking opportunities, though only one reservation can be held at a time. Members can engage in weekly skill-based clinics or schedule one-on-one lessons to enhance their gameplay. This inclusive approach reflects The Picklr’s dedication to fostering a welcoming and competitive environment.
Local Ownership and Community Impact
Jennifer Zanfardino and Chris Gennarelli, owners of The Picklr’s Round Rock location, express their enthusiasm for the Austin pickleball community.
Zanfardino expressed enthusiasm about Austin’s vibrant pickleball community, noting its significant positive impact on local lives. He highlighted the excitement surrounding the establishment of a new club equipped with professional-level resources, aiming to make pickleball more accessible to everyone.
“We’re fortunate that Austin is home to one of the best pickleball communities in the country, and it’s had such a positive impact on our lives. That’s why we’re excited to build a club with pro-level resources and help make pickleball more accessible to everyone.” – (Jennifer Zanfardino and Chris Gennarelli)
David and Karen Hoisington, the owners of the West Austin location, bring a deep-rooted connection to the city and its sports culture. They highlight the importance of collaborative partnerships in driving the sport’s growth.
“Being part of a strategic partnership with leaders in the Pickleball sport has been inspiring and a privilege for us. Pickleball Inc., PPA Tour, MLP, and Pickleball Central are all set to drive growth and memberships at The Picklr. We are excited to come alongside the awesome Pickleball community in Austin, Texas.” – (David and Karen Hoisington)
Looking Ahead
As The Picklr debuts in Austin, this expansion is part of a broader strategy that includes the development of approximately 300 new locations and around 2,500 courts in the coming years. As the franchise continues to standardize its policies and grow its membership base, new users can take advantage of a $10, 30-day trial offer. Both the West Austin and Round Rock locations are currently accepting applications for founding members, who will receive a permanent discount as a reward for early registration. Interested players can find more information and sign up through submission forms available on The Picklr’s website.
News in Brief: The Picklr Debuts in Austin
Austin is set to enhance its sports scene with the opening of The Picklr’s first two locations. This Utah-based indoor pickleball franchise is launching its initial venues at Round Rock Crossing and in a repurposed Walmart in West Austin’s Four Points neighborhood. The facilities, featuring outdoor-style courts, dedicated practice areas, and space for events, will support a variety of activities.
With a membership model offering unlimited bookings and no tiers, The Picklr aims to foster an inclusive environment. Owners Jennifer Zanfardino, Chris Gennarelli, David, and Karen Hoisington emphasize the positive impact on the local pickleball community. The franchise plans to expand to 300 locations and 2,500 courts, with a $10, 30-day trial offer and founding member discounts available.
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