McConaugheys Plays Pant Less Pickleball: Camila and Matthew McConaughey are back at it, embracing their brand’s spirit in their latest campaign. The couple, who launched Pantalones Organic Tequila in October, have made a name for themselves by filming ads pantless, a humorous wink to the brand name. Their newest campaign, timed with Cinco de Mayo, continues this trend as the pair take to the pickleball court—pantless.
Pickleball and Pickle Margaritas
In a video that’s as entertaining as it is unexpected, the McConaugheys wheel a bar cart onto a pickleball court, setting the stage for a playful promotion. “Après pickleball,” Matthew quips at the start. “Is that actually a thing? Well it is now.”
Camila then introduces the cocktail of the hour—a briny margarita made with simple ingredients: ice, jalapeños, pickle juice, lime juice, agave, and Pantalones Organic Tequila. “Your best serve of the day,” she jokes as Matthew hands her a glass.
Fun and No Pants: The McConaughey Approach
The video ends with the couple engaging in a spirited game of pickleball, their lower halves strategically blurred as they dart around the court. The message? Fun first, pants optional. “We’re precious about our tequila, not our pants.” the McConaugheys said in a statement.
“With the explosion in popularity of tequila, there’s a level of snootiness that’s crept into the category. People now talk about tequila the way they talk about wine. While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun.” – (McConaugheys)
Pantalones Organic Tequila: A Brand with a Sense of Humor
This latest campaign is just one in a series of pantless promotions that Pantalones Organic Tequila promises to deliver throughout 2024. In another recent ad, the couple is seen doing laundry without pants, with the tagline, “The official tequila of good clean fun.”
The McConaugheys first teased their tequila venture in October with a video that featured them riding motorcycles through an agave field, also pantless. They toasted their new adventure with the tagline, “Pantalones Organic Tequila – the best thing we’ve made with our pants on.”
News in Brief: McConaugheys Plays Pant Less Pickleball
Camila and Matthew McConaughey continue their pantless antics to promote Pantalones Organic Tequila in a new Cinco de Mayo campaign. The couple plays pickleball without pants, introducing a pickle margarita cocktail featuring their tequila.
The playful video emphasizes the brand’s fun, laid-back attitude. The brand plans more pantless ads throughout 2024, maintaining their humorous approach to marketing.
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