TRU 32 Pro Sets Pickleball Standard in Wilson: Wilson Sporting Goods has taken a significant leap in the world of racket sports with its latest innovations in pickleball. Partnering with Dow, a leader in materials science, Wilson has leveraged extensive research and development capabilities to redefine performance and sustainability in sports equipment. This collaboration has been instrumental in pushing the boundaries of pickleball technology, delivering products that enhance both playability and environmental responsibility.
From Tennis to Pickleball: A Seamless Transition
Wilson’s journey into pickleball innovation began in 2018, building on their success in tennis ball design. Their commitment to improving racket sports gear led to the creation of the Triniti tennis ball, a breakthrough product developed in collaboration with Dow. By integrating Dow’s plastomer technologies, Wilson achieved a tennis ball that offered consistent performance and durability without the need for traditional pressurized packaging, thus addressing environmental concerns.
Building on this success, Wilson turned its attention to pickleball, a sport that has seen explosive growth in recent years. With participation increasing by over 158.6% since 2021, pickleball has rapidly become the fastest-growing sport in the United States. Recognizing the need for high-quality equipment, Wilson sought to elevate its pickleball offerings to meet the demands of both recreational and professional players.
The Challenge: Elevating Pickleball Performance
Wilson’s initial foray into pickleball included the TRU 32, a ball designed with a proprietary formula and a 32-hole pattern for improved flight stability. While this design marked a significant step forward, Wilson aimed to further enhance the ball’s performance for competitive play. The challenge was to develop a pickleball that not only matched but exceeded the performance of the TRU 32, with superior consistency, durability, and speed.
In collaboration with Dow, Wilson embarked on a mission to refine the TRU 32. The goal was to leverage Dow’s elastomer technologies to create a ball that could deliver enhanced playability while maintaining the high standards of consistency and durability.
Through rigorous testing and multiple prototypes, the teams succeeded in developing the TRU 32 Pro, a ball that represents the pinnacle of pickleball performance.
The Solution: Introducing the TRU 32 Pro
The TRU 32 Pro is the result of this innovative partnership, incorporating Dow’s advanced elastomer technologies to offer an unparalleled playing experience. The ball features the same reliable consistency as the original TRU 32 but with added speed and liveliness, making it ideal for advanced competitive gameplay.
Its patented hole pattern ensures consistent flight and bounce, enhancing the fast-paced nature of the sport. Approved for outdoor competitive play by USA Pickleball, the TRU 32 Pro has set a new standard in pickleball performance.
In addition to the outdoor version, Wilson and Dow have recently developed the TRU 32 Indoor ball, tailored specifically for indoor play. This product continues the tradition of excellence, offering superior performance and durability in a different playing environment.
Setting New Standards in Racket Sport Technology
The collaboration between Dow and Wilson highlights the impact of strategic partnerships in advancing sports technology. By combining their expertise, the companies have addressed key challenges in racket sports, delivering products that enhance gameplay and promote sustainability. The Triniti tennis ball and TRU 32 Pro pickleball are just the beginning, marking significant progress in performance and environmental responsibility. As Wilson and Dow continue to innovate, they are not only meeting but setting new standards in the world of sporting goods.
News in Brief: TRU 32 Pro Sets Pickleball Standard in Wilson
Wilson Sporting Goods, in collaboration with Dow, has advanced pickleball technology with the launch of the TRU 32 Pro. This new ball builds on the success of the TRU 32, incorporating Dow’s elastomer technologies to improve speed, consistency, and performance. The TRU 32 Pro, approved by USA Pickleball for outdoor play, represents a significant leap in pickleball equipment.
Wilson has also introduced the TRU 32 Indoor ball, further enhancing performance across different playing environments. This partnership underscores a commitment to innovation and sustainability in racket sports.
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