The Canadian National Pickleball League (CNPL) is welcoming a major franchise relocation as the Northern Rollers officially move to London, Ontario. Now competing under the name London Smash Pickleball Club, the team is set to bring professional pickleball excitement to the city.
New Ownership Brings Fresh Vision
The London Smash is backed by two dynamic leaders aiming to grow the sport in Canada.
Ed Sater – A Visionary in Pickleball and Business
Leading the new franchise is Ed Sater, owner of Smash Pickleball, a rapidly expanding brand in London, ON. With experience in brand development, business strategy, and construction management, Sater is dedicated to growing pickleball’s presence at both the professional and community levels. His passion aligns with CNPL’s mission to elevate the sport nationwide.
Don Ludlow – A Strategic Leader with a Competitive Edge
Joining Sater is Don Ludlow, an executive at RBC Bank in Toronto specializing in partnerships and data analysis. A former Canadian Forces Infantry Officer with an MBA, Ludlow brings valuable leadership and strategic expertise to the London Smash, ensuring the team is built for success.
What This Means for Pickleball in London
London is quickly emerging as a major pickleball hub, and the arrival of the London Smash will accelerate the sport’s growth in the region. Fans can look forward to high-level competition, increased community engagement, and more opportunities to experience professional pickleball.
With their debut CNPL season approaching, the London Smash is ready to energize the city and establish itself as a powerhouse team. Stay tuned for more updates as they prepare to take the court!
News in Brief: London Smash Pickleball Club
The CNPL’s Northern Rollers franchise has relocated to London, ON, and rebranded as the London Smash Pickleball Club. Led by new owners Ed Sater and Don Ludlow, the team aims to grow the sport and bring high-level competition to the city. London is set to become a major pickleball hotspot.
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