World Pickleball League Partners with PNG Jewellers: The World Pickleball League (WPBL), India’s first franchise-based pickleball competition, has announced a multi-year partnership with PNG Jewellers, one of India’s most iconic jewellery brands. This partnership establishes PNG Jewellers as the league’s ‘Powered by Partner,’ combining the heritage of PNG with the growing popularity of pickleball.
The WPBL, co-founded by Gaurav Natekar and Arati Ponnappa Natekar, is set to debut on January 24. It will feature six teams composed of top Indian and international players. The league aims to blend sports, entertainment, and culture while offering Indian players a platform to compete globally.
Strengthening the WPBL Brand
This partnership is a key milestone for WPBL, showcasing the sport’s growing appeal in India. PNG Jewellers, known for its 192-year legacy, aligns its brand with WPBL’s vision of creating a unique “sportainment” property.
Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, expressed his excitement about the partnership.
“After our successful IPO earlier this year, we have been actively finding ways to engage with our target audience and connect with them on a deeper level. The World Pickleball League’s mission to create a compelling sportainment property aligns perfectly with our marketing plans.
The fact that it is a popular sport with women further supports our endeavour to empower women. We believe in Gaurav and Arati’s commitment and vision for the league and its stakeholders and look forward to an exciting journey ahead.”
A Shared Vision
For WPBL, the partnership with PNG Jewellers represents a connection between sports and established brands. Natekar, the league’s CEO, noted the shared heritage.
“Coming from the city of Pune, where PNG Jewellers has a rich heritage, I am thrilled to welcome them as our Powered By Partner. Their commitment to excellence and long-term partnership with the league will significantly contribute to elevating the World Pickleball League’s fan-following and popularity.”(Gaurav Natekar)
Significance of the Collaboration
This partnership highlights the growing investment in pickleball and its increasing popularity. As WPBL gears up for its first season, the association with PNG Jewellers adds credibility and excitement. By combining a historic brand with the rapidly growing sport, the league hopes to redefine sports entertainment in India.
News in Brief: World Pickleball League Partners with PNG Jewellers
The World Pickleball League has partnered with PNG Jewellers, marking a significant milestone for India’s first franchise-based pickleball competition. This collaboration blends PNG’s rich legacy with WPBL’s innovative approach, aiming to elevate pickleball’s profile and create a unique “sportainment” property.
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