Myntra Introduces Pickleball Court: Myntra, one of India’s leading fashion and lifestyle platforms, has introduced a pickleball court at its corporate office to support employee wellness. The pickleball court launched on Tuesday, aims to provide employees with an opportunity to stay active, build connections, and engage in a fun, fast-growing sport.
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A Commitment to Workplace Wellness
This initiative reflects Myntra’s focus on fostering a healthy work environment. By incorporating pickleball into its employee engagement programs, the company hopes to encourage a culture of fitness and teamwork. The pickleball facility is open daily to employees, their families, and friends, making it an inclusive space for recreation.
Inauguration with Sports Icons
The launch event featured Ashwini Ponnappa, Commonwealth Games champion and badminton star, who added excitement to the occasion.
“Myntra’s commitment to encouraging wellness through sports is truly commendable. An active lifestyle plays a crucial role in overall well-being, and it’s great to see Myntra introducing Pickleball to its employees as part of this effort. Pickleball is fast, engaging, and easy to pick up, making it a fantastic way to stay active. I’m delighted to see a leading brand like Myntra support the growth of Pickleball in India.” – (Ashwini Ponnappa)
Govindraj MK, Myntra’s CHRO, emphasized the significance of the project.
“The introduction of a Pickleball court within our office is yet another step in Myntra’s journey to create an employee-first workspace. With Pickleball’s rising popularity, especially among Gen Z, this initiative aligns perfectly with our efforts to offer engaging and unique experiences for our workforce. The fast-paced, social, and accessible nature of the sport makes it a great way for employees to connect, unwind, and recharge. This will set a new benchmark and trend for corporate wellness in India, true to Myntra’s EVP of Be the Trend, Be Myntra.” – (Govindraj MK)
The Rise of Pickleball
Pickleball, a mix of tennis, badminton, and ping-pong, has gained popularity globally. A recent Whitepaper highlighted its growth between 2019 and 2022. According to Bonafide Research, the pickleball market in India is projected to grow at over 26% CAGR from 2024 to 2029, making it a sport of the future.
With a workforce composed of one-third Gen Z employees, Myntra aims to offer activities that align with younger professionals’ interests. Pickleball’s mix of competition and social interaction makes it an ideal sport for the company’s dynamic culture.
Expanding Sports Facilities
Myntra’s campus already features multiple recreational options, including a lawn tennis court, indoor gaming arena, gym, and table tennis. Employees also have access to a cricket practice net, a ground, and an indoor badminton court. The addition of the pickleball facility reinforces Myntra’s commitment to fostering a vibrant workplace.
Rajath Kankar MR, Founder General Secretary of the Karnataka State Pickleball Association, acknowledged Myntra’s contribution.
“Pickleball is witnessing tremendous growth in India, and it’s encouraging to see a leading corporate like Myntra investing in the sport. As the first corporate to provide a dedicated pickleball facility and structured support for employees in-house, Myntra is playing a key role in fostering the Pickleball community in Bengaluru and beyond.” – (Rajath Kankar MR)
A New Standard for Corporate Wellness
Myntra’s initiative could inspire other companies to integrate similar programs. By promoting physical activity and social engagement, the company is setting a trend for corporate wellness in India. As pickleball continues to expand, more workplaces may adopt it as a way to support employee well-being.
News in Brief: Myntra Introduces Pickleball Court
Myntra has introduced a pickleball court at its corporate office to promote employee wellness. The facility, launched with badminton star Ashwini Ponnappa, is open daily to employees, friends, and families. This move reflects Myntra’s commitment to fostering a vibrant workplace and supporting the growth of pickleball in India.
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