Pickleball’s Growth in India Soars: In a move that’s strategic and symbolic, the All India Pickleball Association (AIPA) has named Mandira Bedi its Brand Ambassador. Known for her bold versatility—actress, cricket anchor, author, and fitness enthusiast—Mandira is no stranger to breaking molds. Now, she’s adding a paddle to her already packed arsenal, embracing a sport that’s been quietly making waves in India. At the World Pickleball Championship (WPC) Series in Mumbai, Mandira didn’t just show up—she suited up, competing in the 19+ mixed doubles intermediate category. Her message? Pickleball isn’t just a game; it’s a movement.
“I really love and enjoy playing pickleball. It is accessible, fun, and a great way to stay fit. I have been passionate about pickleball since a while, and now the association has grown stronger, as the All India Pickleball Association has announced me as the brand ambassador for the sport, which is growing so fast! It’s inspiring to see how the sport is evolving and I hope my journey inspires many more women to pick up a paddle and join this vibrant community.” – (Mandira Bedi)
“It’s accessible, fun, and a great way to stay fit,” Mandira said, her enthusiasm noticeable. Her appointment comes as the sport’s global growth, particularly among women, hits unprecedented highs. With 40% of players worldwide being female, Mandira’s role as a trailblazer isn’t just timely; it’s necessary.
“It was a wonderful experience to be a part of the WPC Series, both as a brand ambassador and as a participant. Being involved in such an exciting and dynamic event, where the passion for pickleball is so evident, was truly rewarding. I am privileged and grateful for this opportunity to be part of the sport and to encourage more people, especially women, to get involved.” – (Mandira Bedi)
AIPA’s Vision Gets a Star Power Boost
Behind the fanfare of Mandira’s appointment lies a calculated vision from AIPA’s leadership. President Arvind Prabhoo and founder Sunil Valavalkar see her as more than a figurehead. She’s a spark plug, poised to supercharge a sport that thrives on community and accessibility.
“We are proud to announce Mandira Bedi as the face of Pickleball in India, Mandira dons many hats – from actress and cricket anchor to author and fitness icon – and now adds another with her role in AIPA. Her boundless energy and unwavering dedication resonate with both our association and the spirit of Pickleball. She is truly the perfect choice to inspire and lead the growth of this sport across India, especially among women and new players.” – (Arvind Prabhoo)
The partnership aims to bring Pickleball into new spaces—women’s fitness, youth engagement, and even professional competition. With Mandira’s influence, the sport has a shot at transcending niche status, positioning itself as India’s next great recreational pastime.
“AIPA is delighted to announce Mandira Bedi as its Brand Ambassador. Her reputation as a sports enthusiast, fitness advocate, and influential personality aligns perfectly with our mission to promote Pickleball across India. We look forward to working together to grow the sport. Mandira Bedi’s involvement will significantly enhance AIPA’s efforts to promote Pickleball, encourage participation, and develop the sport nationwide.” – (Sunil Valavalkar)
The Paddle is in the Court
Mandira Bedi’s appointment signals a turning point for pickleball in India. As the sport’s global growth accelerates, her involvement adds a compelling narrative of empowerment, fitness, and inclusivity. Whether a seasoned player or someone yet to pick up a paddle, pickleball is calling. With Mandira leading the charge, it’s not just about playing the game—it’s about being part of something bigger.
News in Brief: Pickleball’s Growth in India Soars
Mandira Bedi’s appointment as AIPA’s Brand Ambassador marks a pivotal moment for pickleball in India. Her passion for fitness and sports, combined with her widespread influence, will undoubtedly inspire more people—especially women—to embrace the game. With her leadership, pickleball’s growth is set to reach new heights, making it a sport for all ages and backgrounds.
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