Swiggy Acquires Mumbai Pickleball Team: Swiggy, the popular food delivery company, has made headlines with its recent move into the sports sector. This month, Swiggy announced the formation of a new subsidiary focused on sports and recreational activities, raising questions about whether the company is planning a full-scale entry into the sports business. However, CEO Rohit Kapoor clarified during the company’s Q2 earnings call that Swiggy has no intentions of expanding into sports at a significant level.
Swiggy’s Entry into Pickleball
While Swiggy isn’t venturing into the sports industry broadly, the company has acquired the rights to own a team in the upcoming Pickleball League, specifically for the city of Mumbai. Kapoor explained that this move is strictly about owning the team and not about running sports events or getting deeply involved in the sports business. He emphasized that Swiggy’s focus is on recreational activities like pickleball, a fast-growing sport gaining popularity, particularly in metropolitan areas.
Pickleball, which has been expanding rapidly worldwide, is seen as an exciting new opportunity in recreational sports. Kapoor noted that it has even outpaced tennis in some countries, which makes it an attractive market for Swiggy to tap into at an early stage.
No Further Sports Expansion Plans
Swiggy’s CEO made it clear that the company’s current involvement in sports is limited to owning the Mumbai Pickleball team. There are no plans at the moment to expand further into the sports business. Kapoor’s statements sought to clear any confusion about Swiggy’s role in the sports industry, confirming that the company is not diversifying into organizing sports events or owning more teams.
Swiggy’s Exclusive BLCK Membership
In addition to its venture into sports, Swiggy has recently launched “One BLCK,” an invite-only membership program designed to enhance customer experience. This membership provides premium services and convenience, reflecting Swiggy’s continued efforts to innovate and offer more value to its users.
News in Brief: Swiggy Acquires Mumbai Pickleball Team
Swiggy has entered the sports sector by acquiring rights to a team in the upcoming Mumbai Pickleball League. CEO Rohit Kapoor clarified that while the company is venturing into pickleball, it does not plan to expand significantly into the broader sports industry or organize events. This move aligns with Swiggy’s focus on recreational activities, reflecting the sport’s growing popularity. Additionally, Swiggy has launched “One BLCK,” an exclusive membership program aimed at enhancing customer experience.
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