The Growth of Pickleball in Australia: Once seen as a niche game, pickleball has rapidly grown to surpass sports like rugby union and baseball in participation. With 16,000 registered players doubling annually, Pickleball Association Australia Chair Jen Ramamurthy calls it a sport that’s “fun, skilful, and competitive” for all ages, especially older adults seeking a less physically demanding alternative to tennis.
According to Tennis Australia’s head of game expansion, Callum Beale, the Australian Open provides a “symbolic” platform for pickleball.
“It’s one way we want to show that pickleball is here, it’s here to stay, and tennis wants to play a leading role in how it is grown and developed across Australia,”( Callum Beale).
Players and Professionals Thrive
The sport is also transforming careers. Former table tennis player Danni-Elle Townsend is now the top-ranked Australian female mixed doubles player. Participating in leagues like the National Pickleball League and the Indian Pickleball World Rankings, Townsend says she is now financially stable, earning a minimum of AU$24,000.
Asia’s booming market and growing sponsorship opportunities are key drivers of the sport’s professional appeal. “That’s where the money will come,” Townsend said, adding that the sport allows her to express her personality more freely than table tennis.
Challenges Amid Rapid Growth
Despite its success, pickleball faces growing pains. Ramamurthy highlights the need for government funding to address court shortages and ensure infrastructure meets demand. Achieving national sporting organisation status is critical for securing funding and support from Sport Integrity Australia to regulate elite competitions.
The sport’s appeal is also drawing younger players. The average age of participants has dropped to 55, and major sporting figures like Nick Kyrgios, Patty Mills, and Adam Scott are vocal supporters. Franchise investments by stars such as Steve Smith and Nat Cook further fuel the sport’s growth.
The Road Ahead
As pickleball cements its place in Australian sports, its inclusion in the Australian Open signals broader recognition. The event will not only showcase its appeal but also set the stage for its continued development and professionalisation in the years to come.
News in Brief: The Growth of Pickleball in Australia
Pickleball’s popularity in Australia is soaring, with 16,000 registered players and annual growth. Jen Ramamurthy, Chair of Pickleball Association Australia, emphasizes its appeal across ages, especially for older adults. Tennis Australia supports pickleball’s development, linking it to the Australian Open. Former table tennis player Danni-Elle Townsend thrives in the sport, showcasing its professional potential, while challenges like court shortages remain.
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