PPR Partners with DUPR: The Professional Pickleball Registry (PPR) has announced a new partnership with Dynamic Universal Pickleball Rating (DUPR) and MyJourney Pickleball. This collaboration will allow over 10,000 PPR-certified coaches to generate Coach-Assigned DUPR ratings for the 34 million non-rated pickleball players. This initiative aims to create new revenue opportunities for coaches and clubs while fostering the sport’s growth.
New Revenue Streams for Coaches
PPR Managing Director Sarah Ansboury highlighted that 95% of the world’s DUPR Coaches are PPR-certified.
“Our coaches are leading the charge in adopting Coach-Assigned DUPRs because it creates immediate value for both coaches and clubs.” – (Sarah Ansboury)
The program offers coaches two revenue streams: exposure on The Global Pickleball Coach Map and the ability to run DUPR Rating Sessions at their local clubs.
Enhanced Player Experience
Zach Lee, a PPR-certified DUPR Coach, emphasized the program’s impact.
“Hosting weekly DUPR Rating Sessions has transformed the experience at my club. Players benefit from legitimate ratings, while I generate additional revenue and elevate the quality of open play and leagues. It’s a win-win for everyone involved.” – (Zach Lee)
Brian Lloyd, another PPR-certified DUPR Coach, praised PPR for setting an industry standard.
“By empowering coaches to provide accurate DUPR ratings, PPR is enhancing the player experience, fostering stronger competition, and unlocking meaningful income opportunities. Coaches are the backbone of this sport, and this program rewards their dedication with new revenue streams.” – (Brian Lloyd)
Future of Pickleball Ratings
Katie Nimitz, President of MyJourney Pickleball, described PPR’s standardization of the Coach-Assigned DUPR program as a significant milestone.
“PPR coaches are at the forefront of driving pickleball’s economic growth by generating ratings for millions of players. This decision lays the foundation for pickleball’s continued success.” – (Katie Nimitz)
DUPR CEO Tito Machado stated that the partnership represents a major advancement in making universal ratings accessible.
“With PPR-certified coaches leading the way, we are ensuring that every pickleball player has a clear starting point and pathway for improvement. This collaboration doesn’t just benefit players; it creates real revenue opportunities for coaches and clubs.” – (Tito Machado)
PPR-certified coaches participating in the DUPR Coach program will receive extensive training on the Coach-Assigned DUPR process. They will also gain access to DUPR-approved skills rating tools, enabling them to generate ratings efficiently. The goal is to get all 34 million pickleball players DUPR-rated.
News in Brief: PPR Partners with DUPR
PPR’s new partnership with DUPR Coach enables its certified coaches to generate ratings for millions of players. This initiative provides revenue opportunities while promoting the growth of pickleball.
With comprehensive training and resources, the partnership aims to enhance the player experience and strengthen the sport’s foundation.
ALSO READ: Does DUPR Rating Really Matter in Pickleball? A Look at Its Pros and Cons