HomePickleball NewsDusty Baker Makes Pickleball Debut as Ambassador at NBA All-Star Weekend

Dusty Baker Makes Pickleball Debut as Ambassador at NBA All-Star Weekend

Dusty Baker Makes Pickleball Debut: Dusty Baker, a renowned Major League Baseball manager, will take on a new role next weekend as a pickleball ambassador. This event coincides with the NBA All-Star Weekend in San Francisco, featuring a Celebrity Pickleball Bash that promotes Baker Family Wines from West Sacramento.

Baker’s Transition to Pickleball

Baker is celebrated for his long career in MLB, where he managed teams like the Giants and Astros and won a World Series. However, this event marks his first involvement with pickleball.

“You know, I’ve never seen a pickleball match. I’ve seen it on TV, but not in person.” – (Baker)

“And then when they told me we’d like to get you involved, hey man we’re trying to increase wine sales and notoriety in the wine business. And so I thought it was a great idea.” – (Baker)

His participation aims to boost wine sales and the reputation of his family’s winery.

The Rise of Pickleball

Ben Shapiro, founder and CEO of PIVOT, expressed enthusiasm about Baker’s involvement.

“I played Division I tennis here at Sacramento State and I saw the rise of the sport of pickleball.” – (Ben Shapiro)

“My company, PIVOT, has been involved with the BPA, which is like the MLB of pickleball. Dusty has been a good friend of my family’s for a decade.” – (Ben Shapiro)

Shapiro’s company has partnered with the BPA, the sport’s governing body. He added that Baker’s friendship with his family made him an ideal ambassador for the event.

“We wanted to bring that social component and have an official wine…made him kind of the natural first fit.” – (Ben Shapiro)

Significance of the Event

The Celebrity Pickleball Bash at NBA All-Star Weekend will shine a spotlight on pickleball, further promoting its rapid growth.

Baker’s presence not only highlights the sport but also introduces his family’s wine brand to a broader audience. This event may pave the way for more cross-promotions between sports and lifestyle brands.

News in Brief: Dusty Baker Makes Pickleball Debut

Dusty Baker will serve as a pickleball ambassador during the NBA All-Star Weekend, participating in a Celebrity Pickleball Bash. This event aims to promote the sport and Baker Family Wines, showcasing the growing popularity of pickleball in America.

ALSO READ: Celebrity Pickleball Bash Presented by DoorDash Set to Dazzle Northern California

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