DUPR Collegiate Tour Gains New Energy: Dynamic Universal Pickleball Rating (DUPR) has announced a new partnership with Reign Storm, naming the clean energy drink as the official beverage of the DUPR Collegiate Tour. This collaboration aims to support collegiate pickleball players by providing plant-based energy throughout the tour.
Reign Storm, a drink designed for active lifestyles, will expand its presence in the growing pickleball community. The DUPR Collegiate Tour recognized as the largest collegiate pickleball tournament series in the U.S., will benefit from Reign Storm’s sponsorship through on-site activations, giveaways, and brand experiences at each event.
Boosting Collegiate Pickleball
DUPR and Reign Storm share a commitment to growing the sport at the collegiate level. As the premier pickleball rating system, DUPR provides an advanced method for ranking players across age, gender, and location. With Reign Storm’s backing, the tour aims to elevate competitive play and attract new participants.
“This partnership marks Reign Storm’s first major foray into collegiate pickleball. We are excited to help fuel the next generation of athletes.” – (company)
Voices from the Partnership
Reign Storm General Manager Tim Ryder emphasized the company’s mission to support athletes.
“Reign Storm is thrilled to partner with DUPR and do its part to champion the new class of pickleball athletes. Our focus has always been on boosting players at every level of play, and DUPR’s dynamic approach to uniting players aligns perfectly with our mission to do the same.” – (Tim Ryder)
Jacob Smith, Director of Collegiate Pickleball at DUPR, echoed Ryder’s enthusiasm.
“Reign Storm’s focus on supporting active lifestyles and inclusivity in sports makes them the perfect partner for the DUPR Collegiate Tour. Together, we’re not just fueling athletes on the court but building a stronger foundation for collegiate pickleball’s future.” – (Smith)
A Bright Future for College Pickleball
The DUPR Collegiate Tour will continue expanding its reach, with tournaments across the nation showcasing the talent and energy of young pickleball athletes.
As more brands like Reign Storm invest in the sport, collegiate pickleball is poised for continued growth. Fans can expect an exciting season with competitive matches and enhanced event experiences.
News in Brief: DUPR Collegiate Tour Gains New Energy
DUPR has named Reign Storm as the official energy drink of its Collegiate Tour, strengthening support for college pickleball players.
This partnership will bring clean, plant-based energy to athletes while increasing engagement through on-site events and promotions. Reign Storm and DUPR aim to grow collegiate pickleball and enhance the sport’s future.
ALSO READ: DUPR Enhances Rating System for Pickleball Players: Dynamic Changes Ahead