Food Allergy Safety on the Pickleball Court: Former football cornerback Jason McCourty and his daughter Kai have teamed up to raise food allergy awareness with a new public service announcement (PSA) titled “The Kitchen.” The PSA, launched in partnership with Fare (Food Allergy Research & Education), humorously highlights the importance of preparation in both food allergy safety and on the pickleball court.
A Humorous and Educational Campaign
In the PSA, Jason and Kai, dressed in PB5star pickleball gear, draw parallels between preparing for a big game and managing food allergies at home.
The ad emphasizes the significance of being prepared and ready to handle food allergies, using the analogy of athletes gearing up for a match. PB5star, a brand known for its high-quality pickleball apparel, is featured throughout the campaign, showcasing both style and performance wear.
A Step Toward Greater Awareness
Fare is a leading organization in the fight against food allergies, working to raise awareness, support research, and advocate for better safety measures. CEO Sung Poblete expressed the organization’s goal to break down barriers surrounding food allergies by using creative and humorous campaigns like “The Kitchen.”
This PSA, which was digitally released on February 4, 2025, is part of Fare‘s broader effort to bring food allergies into the public eye and emphasize the seriousness of the condition.
The Importance of Being Prepared
Through this collaboration, Jason McCourty, his daughter Kai, and Fare aim to remind the public that food allergy safety requires constant vigilance—just like an athlete prepares for competition.
The PSA encourages families to be educated about food allergies and proactive in their safety measures. By raising awareness in a relatable and engaging way, the campaign underscores the critical need for preparedness in daily life.
News in Brief: Food Allergy Safety on the Pickleball Court
Jason McCourty and his daughter Kai star in a new PSA titled “The Kitchen” to raise awareness about food allergies. The campaign, created with Fare (Food Allergy Research & Education), emphasizes the importance of preparation in food allergy safety, drawing parallels to preparing for a big game. The PSA was released on February 4, 2025.
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