MLPA and PPAA Strike Major Deal with Gelteq Limited: Gelteq Limited has signed a landmark three-year sponsorship deal making its Sportsgel brand the official performance, health, and recovery gel sponsor of PPA Tour Australia (PPAA) and Major League Pickleball Australia (MLPA). This exclusive agreement marks a major milestone for Gelteq and professional pickleball in Oceania, as the sport continues to grow rapidly worldwide.
Sportsgel Expands Its Reach in Pickleball
With this exclusive sponsorship, Sportsgel will be the sole provider of consumable sports-related gels for PPAA and MLPA events, reinforcing its commitment to athlete performance and recovery. The partnership will feature:
- On-court branding at all PPAA and MLPA tournaments.
- Team apparel sponsorship, placing Sportsgel alongside elite pickleball teams.
- Social and digital media promotion, boosting Sportsgel’s presence across multiple platforms.
- Custom-formulated performance gels designed specifically for pickleball players.
With pickleball participation surging in Australia and New Zealand, this deal positions Sportsgel as a key player in the athlete nutrition and recovery market.
Backed by High-Profile Athletes and Investors
The PPAA and MLPA leagues have attracted some of the biggest names in sports as team owners, adding prestige and credibility to this growing sport. Notable investors include:
- Adam Scott – Former World No. 1 golfer
- Patty Mills – NBA champion and Australian basketball star
- Nat Cook – Five-time Olympian in beach volleyball
- Steve Smith – Australian cricketing legend
With the support of these world-class athletes, pickleball’s popularity in the region is expected to soar, providing Sportsgel with unparalleled exposure in the growing Oceania sports market.
A Game-Changing Partnership for Athlete Performance
“Pickleball has become one of the fastest growing sports in the world, and we are thrilled to partner with PPAA and MLPA,” said Nathan Givoni, Gelteq Co-Founder and CEO.
“With our innovative platform, along with the expertise of our new Head of Sports Performance, Matthew Jones, we will collaborate with PPAA, MLPA, and their partners, teams, and athletes to develop tailored, league-branded products specific to the rigors of pickleball.” – (Nathan Givoni)
This collaboration will allow Sportsgel to introduce cutting-edge sports nutrition solutions, ensuring that professional and amateur players alike have access to premium recovery and endurance products.
MLPA and PPAA See a Bright Future with Gelteq
PPAA and MLPA CEO and Co-Founder Adam Thompson emphasized the impact of the partnership, stating,
“Gelteq’s customizable gel-based delivery platform offers our teams the opportunity to redefine hydration and recovery for our sport. With the solutions we are going to develop together, our athletes can be confident they’re getting high quality products to be their best on match day.” – (Adam Thompson)
About Gelteq and Sportsgel
Headquartered in Melbourne, Australia, Gelteq Limited (NASDAQ: GELS) is a global biotechnology company specializing in gel-based delivery solutions for sports nutrition, pharmaceuticals, and over-the-counter medications.
Sportsgel, a subsidiary of Gelteq, provides performance-enhancing gel supplements designed to optimize recovery, endurance, and hydration for athletes.
About PPA Tour Australia and Major League Pickleball Australia
PPA Tour Australia (PPAA) is the official professional pickleball tour in Australia and New Zealand, offering the highest prize money and elite competition in the region.
Major League Pickleball Australia (MLPA) introduces a team-based format to the sport, with backing from high-profile sports stars and a mission to bring pickleball to mainstream audiences.
News in Brief: MLPA and PPAA Strike Major Deal with Gelteq Limited
Gelteq’s Sportsgel has been named the official sponsor of PPA Tour Australia (PPAA) and Major League Pickleball Australia (MLPA) under a three-year deal. The partnership will bring exclusive performance, health, and recovery gels to pickleball’s top players, with branding across courts, apparel, and digital platforms.
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