Gracie Hunt Joins Pickleball Craze: Gracie Hunt, heiress to the Kansas City Chiefs empire, has caught pickleball fever, teasing a new collaboration with Wilson on social media. Hunt posted an Instagram story on Sunday, featuring herself with a blue Wilson pickleball paddle, tagged the company, and showcased the paddle.
This marks Hunt’s first major sports-related endorsement since the Chiefs’ heartbreaking Super Bowl LIX loss to the Philadelphia Eagles, which ended their hopes of a historic three-peat. Since then, she has stayed away from football-related activities, instead finding a new passion in pickleball.
Wilson Partnership and Social Media Presence
Pickleball’s rise in popularity has drawn attention from celebrities, athletes, and influencers, and Hunt has joined the trend. This isn’t her first time promoting Wilson’s pickleball gear.
In February 2025, she shared an Instagram story featuring a red Wilson Juice XL paddle with a custom Kansas City Chiefs logo, playing at the At Fault court in Dallas. In October 2024, Hunt posted a picture from The Groover pickleball court, again showing off her Wilson Juice XL paddle.
“Court’s in session with @Wilson’s new pickleball pro sneaker! .” – (Hunt)
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A Family Affair in Pickleball
Hunt’s love for pickleball extends to her family. Her mother, Tavia Hunt, is also a fan of the sport. In April 2023, the mother-daughter duo appeared on Fox News, playing a match against reporter Steve Doocy and Carol Mitchell, dubbed the “Queen of Pickleball.”
Even outside of football season, Hunt enjoys playing the sport as part of her fitness routine. She shared a post last summer featuring her pet dog, Yeti, along with her pickleball gear.
“Soaking up the sweetness of slow summer Saturdays ☺️☀️ On weekends outside of football season, I try to catch up on my rest & fitness goals, love hitting the tennis (or pickleball) court.” – (Hunt)
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Supporting Pickleball Growth with Break The Love
Beyond playing for fun, Hunt has also endorsed BreakTheLove.com, a pickleball court booking platform. In September 2023, she shared a TikTok video promoting the service, emphasizing how easy it is to find courts while traveling.
“Serving up some serious pickleball fun! @Break the Love is changing the game. No matter where I am, I can find a place to play on breakthelove.com. Whether you’re playing with your squad or you’re playing solo, Break The Love has a court for you!” – (hunt)
Hunt’s continued engagement with pickleball, from Wilson collaborations to promoting playing platforms, highlights how the fastest-growing sport in America is attracting high-profile figures.
News in Brief: Gracie Hunt Joins Pickleball Craze
Kansas City Chiefs heiress Gracie Hunt has embraced pickleball, teasing a new Wilson paddle collaboration on Instagram. She has regularly posted about playing the sport and previously promoted Break The Love, a court-booking platform. Hunt’s mother, Tavia Hunt, also enjoys pickleball, making it a family-favorite sport.
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