Jen Rogers’ Pickleball Fashion Brand: Jen Rogers, a mother of three and supporter of pro player Noe Khlif, is launching a new women’s pickleball fashion line called ELN at the end of May. Based in the sport of pickleball, her brand is made for women, by women, aiming to support and celebrate female players, especially moms.
“I really do believe that the women are the heartbeat and soul of pickleball, and women are the heartbeat and souls of their families,” said Jen Rogers.
The idea came from her own experience as a mother who felt like she had lost part of herself. By starting ELN, she hopes to find her spark again and show her children that chasing dreams is always worth it.
“I feel like in motherhood, I kind of lost myself. You can lose your spark a little bit and lose your passion because you’re so focused on your kids and being a good mom. I saw making this brand as a way to give back to myself and show my kids that mom’s chasing her dreams and building a brand. If I can, they can too.” – (Rogers)
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Fashion Meets Passion in Pickleball
Jen Rogers is a longtime fashion fan who also knows the pickleball sport well. With ELN, she’s using that knowledge to bring style and support to women in the sport. She wants to give women more attention and credit, both on and off the court.
“This is just my way to give back to the women of the sport a little bit more. I also want to uplift the women on tour who can get flack for screaming too much on the court, like Kate Fahey, Rachel Rohrabacher, or Anna Leigh Waters. I love those girls. They have every right to fight for their game and fight for their spots. Let them freaking roar. They can be as loud as they need.” – (rogers)
For Rogers, pickleball helped her reconnect with herself. It gave her confidence after years of focusing only on her family. That’s why she has a soft spot for other pickleball moms.
Honoring the Work of Pickleball Moms
Jen Rogers said she has a deep respect for moms who play the sport, whether at a high level or for fun. She looks up to women like Brooke Buckner, Callie Smith, and Julie Johnson for what they manage to do every day.
“I think there’s something deeper, too, when you’re a pickleball player and a mom. I see the pros like Brooke Buckner, Callie Smith, and Julie Johnson. There’s so much work that goes unnoticed, and I want to change that. I’m just on a mission to do that, and I want the women – especially the moms – to feel so seen.” – (rogers)
She also believes that playing pickleball while raising a family is an important way for women to reconnect with their identity. Many people don’t see the hard work that goes into both.
“So many people don’t see the ins and outs of what it’s like to find a sport where you feel like yourself again, but you’re also off the court and giving everything and more to your family. These women need to be celebrated and I want to be a part of that.” – (rogers)
From professional athletes who play during pregnancy to moms who fit in games after school drop-off, Rogers sees them all as strong and inspiring.
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Building a Stronger Future for Women in Pickleball
Jen Rogers is starting her brand with big dreams. She wants more women to see what’s possible and follow their own paths, both in sports and in life.
“If I’m starting, I’m chasing my dreams and taking big risks, so other women can, too. I think the more women that can do that, it’s going to make the pickleball industry a really powerful place.” – (rogers)
Her journey with ELN is just beginning, but her message is already clear: women in pickleball—and especially moms—deserve more support, attention, and celebration.
News in Brief: Jen Rogers’ Pickleball Fashion Brand
Jen Rogers is launching ELN, a women’s pickleball fashion brand, in late May. Inspired by her experience as a mom, Rogers aims to empower women players and highlight the efforts of pickleball moms. Through her brand, she wants to make women feel seen and strengthen their role in the sport.
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