Vita Bella and DUPR Launch Partnership: Vita Bella has become the official health and wellness partner of Dynamic Universal Pickleball Rating (DUPR), aiming to bring peak performance and recovery tools to the sport’s growing community.
Partnership Announced for Pickleball Athletes
On June 4, 2025, DUPR, the top global pickleball rating system, announced a new partnership with Vita Bella, a digital health platform that creates personalized medical treatments.
This partnership will support athletes of all levels by offering tools to help them stay strong, recover faster, and perform better. Vita Bella’s services will now be available to DUPR+ members, who can access advanced wellness options designed just for pickleball athletes.
What Players Can Expect
Vita Bella’s treatment options include:
Peptide therapy to build muscles and improve recovery.
Hormone therapy for energy and balance.
Anti-aging treatments to slow down physical decline.
Online health plans guided by expert doctors.
DUPR+ Members will also Receive
Special discounts on Vita Bella products and memberships.
Virtual consultations with doctors focused on sports performance.
Custom health plans made for pickleball needs.
Leaders Highlight Benefits
Phil Vella, Founder and CEO of Vita Bella, said:
“Pickleball is no longer just a hobby—it’s a movement, a lifestyle, and a highly demanding sport. Our mission is to ensure every DUPR-rated athlete feels and performs at their best, both on and off the court. This partnership brings science-backed wellness directly to the pickleball community like never before.” – (Phil Vella)
Ryan Maher, Vice President of Partnerships at DUPR, added:
“At DUPR, our mission has always been to support athletes at every level—on and off the court. Partnering with Vita Bella allows us to give our community access to the health tools they need to play longer, recover faster, and elevate their performance. This collaboration represents a major step forward in how we serve our community.” – (Ryan Maher)
Elevating Pickleball’s Competitive Future
This partnership is another step in DUPR’s goal of building total support for pickleball athletes. From competitive leagues to wellness off the court, DUPR is focused on keeping players active and healthy.
DUPR is already trusted by major pickleball organizations like the Professional Pickleball Association (PPA), Major League Pickleball (MLP), and many national leagues. This partnership with Vita Bella extends its influence even further into athlete support and care.
Vita Bella, known for blending modern health solutions with digital convenience, now brings its strength-focused, recovery-first approach to the fastest-growing sport in America.
News in Brief: Vita Bella and DUPR Launch Partnership
DUPR has partnered with health brand Vita Bella to offer exclusive wellness tools for pickleball players. The deal includes custom medical plans, performance therapy, and expert guidance for DUPR+ members. The partnership helps athletes play longer and feel better on and off the court.
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