Selkirk Sport National Pickleball League Partnership: Selkirk Sport has signed a major partnership with the National Pickleball League (NPL), becoming the official provider of pickleballs, footwear, and paddles for the league. The agreement also makes Selkirk an official media partner, offering more exposure for NPL athletes and events nationwide.
Expanding Reach and Visibility
The partnership allows Selkirk to livestream NPL events on its Selkirk TV app and YouTube channel. Selkirk will also have a strong presence at select NPL tournaments with signage, digital promotions, and commercial spots during live broadcasts.
“This partnership with Selkirk represents a major milestone for the NPL as we continue to elevate the league and the sport of professional pickleball for athletes over 50,” said Rod Davis, Chief Executive Officer of the National Pickleball League. “Selkirk’s commitment to innovation and excellence in the sport aligns perfectly with our mission, and we’re excited to work together to deliver world-class competition and content to players and fans alike.”
Supporting the Players
In addition to media and marketing rights, Selkirk will supply the NPL with gear and support for its athletes. This includes unlimited Selkirk Pro S1 Pickleballs for league events, footwear for every participant, and special swag bags at the Championship Event.
Rob Barnes, co-founder and co-CEO of Selkirk Sport, shared his excitement about the collaboration.
“The NPL’s commitment to fostering competition, sportsmanship, and inclusion aligns perfectly with Selkirk’s values, and we’re excited to collaborate with them to elevate both the league and the sport,” said Rob Barnes. “We look forward to continuing to create a top-tier experience for NPL athletes and providing an engaging platform for fans, further increasing visibility for the league.”
Extra Benefits and Media Boost
Athletes in the league will also get access to Selkirk store credit, wholesale pricing, and a chance to join Selkirk’s Cash Affiliate Program.
Selkirk TV, which receives over 20 million monthly impressions, will play a key role in sharing player stories and matches with fans across the country.
News in Brief: Selkirk Sport National Pickleball League Partnership
Selkirk Sport has partnered with the National Pickleball League as its official ball, paddle, footwear, and media partner. Selkirk will livestream matches, supply products, and support NPL players with gear and perks. The deal boosts visibility for the Champions Pro (50+) league through Selkirk TV and national promotions.
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