SAFI 72-Hour Pickleball Marathon: SAFI, Malaysia’s top halal personal care brand, completed a 72-hour non-stop pickleball marathon from 4 to 7 July 2025. The event was held at Pickle Nation in Glenmarie and is expected to be submitted for recognition in the Malaysia Book of Records as the country’s longest continuous pickleball match.
Chasing a New Record
The marathon, called the “SAFI 72-Hour Sweat Challenge,” aims to break the previous record of 26 hours set by “Feel the Rush with CelcomDigi: Dink & Set the 26-Hour Pickleball Record.” That record was achieved on 30 September at Dink2 @ Sunway Serene X-Park and was hosted by HITZ, MIX, LITE, and CelcomDigi.
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High Energy and Community Spirit
Over the course of three days, the SAFI marathon brought together 460 participants. The event featured continuous games, exciting music, and lively performances. The crowd enjoyed non-stop action and a vibrant atmosphere that kept the energy high throughout the marathon.
Celebrity brand ambassador Qasrina Karim also joined the event, bringing extra attention to the tournament and helping spread excitement among fans and players alike.
Empowering Through Pickleball
Kazlina Mohd Kassim, SAFI Brand & Insights Specialist, shared that the event had a greater purpose beyond the court.
“We strive to inspire young hijabi women to embrace fitness, pursue their passions, and enjoy life unapologetically. With every victory on the pickleball court, we’re breaking barriers and building confidence for young hijabi women everywhere,” (Kazlina Mohd Kassim).
A Growing Sport in Malaysia
The 72-hour pickleball marathon highlights the fast-growing popularity of the sport across the country. SAFI’s involvement shows how local brands are helping to build momentum around pickleball by creating engaging and inclusive events that bring people together through sport.
News in Brief: SAFI 72-Hour Pickleball Marathon
SAFI held a 72-hour non-stop pickleball marathon from 4 to 7 July 2025 at Pickle Nation, Glenmarie. With 460 participants and support from ambassador Qasrina Karim, the event may break Malaysia’s national record for longest pickleball match and boosts the sport’s popularity across the country.
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