SweetSpot Partners with Hollywood’s Pickleball Coach: In a strategic move poised to reshape the pickleball landscape, SweetSpot—a rising star the sports equipment industry—has locked in a partnership with none other than Matt Manasse, the go-to coach for Hollywood’s elite. This collaboration is more than just a headline; it’s a significant step in SweetSpot’s mission to elevate the game for players across the board, from beginners to those already finding their groove on the court.
Matt Manasse isn’t just a coach; he’s a brand. With his reputation cemented in the glitzy world of celebrities and professional athletes, he’s become synonymous with top-tier pickleball instruction. His appearances in Vanity Fair, People, and The Hollywood Reporter underscore the weight he carries in the sports community, making this partnership a calculated move for SweetSpot. The goal? To take Manasse’s proven coaching methods and spread them far and wide, building a new generation of skilled, enthusiastic players.
“We are excited to have a brand partner whose passion for pickleball and commitment to nurturing talent perfectly complements our brand ethos,” said Joe Lawrence, CEO of SweetSpot. For Lawrence and his team, this isn’t just about selling more equipment—it’s about growing the sport itself. “This partnership is more than just a collaboration; it’s a commitment to grow the sport of pickleball and make it accessible to everyone. With Matt’s guidance, we are confident that we can inspire and elevate players at all levels.”
Manasse, never one to shy away from a challenge, is equally pumped about the partnership. “I am delighted to join forces with SweetSpot and help build a vibrant pickleball community,” he said. For him, it’s about reaching a broader audience and introducing more people to the sport he’s passionate about. “This partnership allows us to reach a broad audience and introduce more people to the joys and challenges of pickleball. I look forward to working closely with SweetSpot and making pickleball more enjoyable and accessible for players everywhere.”
SweetSpot, which relaunched with new vigor in 2024, is no stranger to innovation. Their focus has always been on making sports accessible and fun, and this partnership is a continuation of that vision. From pickleball to baseball, football, and beyond, SweetSpot’s products aim to make every backyard game feel like a championship moment. Now, with over 700 DICK’S Sporting Goods stores carrying their line, the brand is ready to take things to the next level.
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Backed by Elysian Park Ventures and bolstered by support from athletes both active and retired, SweetSpot isn’t just selling products—they’re selling a lifestyle. With Manasse on board, they’re set to make a lasting impact on the sport of pickleball, ensuring that players at every level can find their sweet spot on the court.
News in Brief: SweetSpot Partners with Hollywood’s Pickleball Coach
SweetSpot, a leading sports equipment innovator, has partnered with renowned pickleball coach Matt Manasse to expand the sport’s reach nationwide. Known as Hollywood’s favorite pickleball coach, Manasse will bring his dynamic coaching style and expertise to SweetSpot’s community, enhancing the training and educational offerings for players of all levels. This collaboration aligns with SweetSpot’s mission to make sports more accessible and enjoyable. “This partnership allows us to reach a broad audience,” said Manasse. Established in 2019, SweetSpot is committed to inspiring a spirit of play through its diverse product range, now available in over 700 DICK’S Sporting Goods stores.
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