PWR CEO’s Pickleball Journey and Vision: In a candid reflection, PWR CEO Pranav Kohli shared the unexpected beginnings of his journey with pickleball. It was his wife who first introduced the sport to him in 2019. At the time, Kohli was focused on the U.S. market and dismissed pickleball as a fad.
Actually, my wife, she brought pickleball to me in 2019. You know, she was handling Amazon business for us in the U.S. We were from a sports business, essentially. So she brought the sport to me. She could feel the pulse on Amazon.” – (Kohli)
Overcoming Initial Skepticism
Like many, Kohli was initially skeptical. He admitted that in hindsight, he was quick to brush off the idea. “I just said, no, I look after the U.S. market. I haven’t heard of the sport, so it must be rubbish.” However, by 2022, his perspective shifted dramatically as pickleball gained significant traction across the southern U.S. states, proving that the sport was far from a passing trend.
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Lesson #1: The Wife is Always Right
Kohli’s experience serves as a reminder of the value of being open to new ideas, especially from trusted sources. Reflecting on this pivotal moment, Kohli jokingly emphasized, “Lesson Number 1 from our CEO – The Wife is always right.” His wife’s foresight had laid the foundation for what would become the PWR Series, a significant development in the world of pickleball.
PWR’s Growing Influence
Fast forward to today, PWR is changing the perception of pickleball, with the PWR Series taking center stage in the sport’s evolution. Kohli invites enthusiasts to join them at the PWR India Masters Event in Delhi, where they promise to deliver an unforgettable experience.
“Join us for the PWR India Masters Event in Delhi and we will make sure we put up a show!” – (Kohli)
News in Brief: PWR CEO’s Pickleball Journey and Vision
In 2019, PWR CEO Pranav Kohli was introduced to pickleball by his wife, who saw the sport’s potential while managing their U.S. Amazon business. Initially dismissive, Kohli reconsidered when pickleball gained popularity across the southern U.S. by 2022.
This shift laid the foundation for the PWR Series, which is now making waves in the sport. Kohli humorously credited his wife’s insight. PWR’s influence continues to grow, with the upcoming PWR India Masters Event in Delhi poised to show the sport’s exciting future.
