Pickleball Paradise as Life Time’s Stunning Growth: October 10 marks World Pickleball Day, a fitting occasion to shows the important steps made in the world of pickleball. At the center of this growth is Life Time, a luxury athletic country club operator. With over 750 permanent pickleball courts across its North American locations, Life Time is not just participating in the sport; it’s helping to shape its future. The company is surrounded by a important expansion, planning to add hundreds more courts as it continues to solidify its position as a premier destination for pickleball enthusiasts.
The Rise of Pickleball at Life Time
Life Time has made a strong commitment to the sport since late 2021, positioning itself as a hub for both fun and competitive play.
The company is currently hosting its annual Fall Pickleball Classic tournaments at more than 100 locations nationwide, providing players of all skill levels a chance to compete and engage with the growing community.
According to recent reports, Life Time has seen a remarkable 51% increase in the number of pickleball players on its courts this year alone.
This rise of the sport’s popularity and Life Time’s successful initiatives to attract both seasoned players and newcomers. With an ambitious revenue hub of $2.56 to $2.59 billion, it’s clear that the investment in pickleball is yielding positive results.
RJ Singh, Life Time’s chief digital officer, commented on the company’s approach:
“We’ve embraced the growth of pickleball because it brings people of all ages and backgrounds together in a healthy and social way.”-(RJ Singh)
Collaborations and Innovations
Life Time’s investment in pickleball extends beyond just pickleball courts and tournaments. The company has teamed up with tennis legend Andre Agassi, who serves as the chair of the Life Time Pickleball and Tennis Board. This collaboration aims to improve the pickleball experience, providing members with access to expert training, livestreamed events, and other valuable resources through Life Time’s app.
“Teaming up with leaders like Andre Agassi and top players like Ben and Collin Johns helps us push the boundaries of what’s possible for pickleball at Life Time, including through our app to provide expert training, livestreamed events, and more. No matter where someone is located, they can engage with Life Time Pickleball.”-(RJ Singh)
The company is working with top professional players like Ben and Collin Johns. Their involvement not only brings credibility to Life Time’s initiatives but also inspires players to improve their skills and enjoy the game at a higher level.
Life Time has also developed a unique product called the Ultimate Pickleball, designed to improve players’ performance on the court.
With the recent partnership with Lululemon, which has been named the official pickleball and tennis apparel partner, Life Time is ensuring that players are changed with high-quality.
This collaboration highlights the growing recognition of pickleball as a mainstream sport and encourages a broader audience to engage with it.
The Future of Pickleball at Life Time
As Life Time continues to expand its pickleball offerings, the future looks bright for the sport and its players. With plans for hundreds of additional courts, the company is poised to become a leader in the pickleball community.
The focus on player engagement, quality training, and innovative products ensures that Life Time remains at the forefront of the sport’s growth.
News in Brief : Pickleball Paradise as Life Time’s Stunning Growth
Life Time’s dedication to pickleball is more than just a business strategy; it’s a commitment to community. By bringing together individuals from diverse backgrounds, the company is not only promoting physical health but also creating lasting social connections.
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