The company has settled in the Borao industrial estate, in the Zaragoza town of Alfajarín, where it has acquired a building of around 4,000 square meters, which houses the new warehouse in order to respond to the growth in production.
Converzar has moved to these facilities from its previous headquarters in the Malpica industrial estate in Zaragoza, where it had “small warehouses together” with which it was “complicated” to grow, explains Jorge García, general director of Converzar, to elEconomista
The investment of around 1.6 million euros in the new facilities -photovoltaic energy has been chosen to generate electricity- , also responds to the company’s foray into the electric vehicle and the exponential growth of production . “We needed another laboratory and many businesses have come out around the electric vehicle”, encompassing this term buses, cars or scooters, among other forms of mobility.
Precisely, Converzar -specialized in the distribution and converting of adhesive tapes, abrasives and liquid adhesives and the development of adhesive solutions-, has just launched a new brand, called 2Joint, focused on the development of solutions for sustainable mobility in the automotive sectors , railway or aeronautical. The objective is thus “to differentiate the traditional business and electric mobility. It is a specific brand for this segment”, whose concept began to take shape about a year ago and which was presented today as part of the inauguration of the new facilities.
With this brand, this family-owned SME intends to lead the adhesive market for sustainable mobility in the face of increased demand for adhesives for assembling the battery box, in addition to advancing in the transformation towards electromobility and industrial sustainability.
However, the company had already been working on the electric vehicle. Approximately four years ago, it began supplying products to the PSA plant in Figueruelas, Zaragoza, now Stellantis, which became its first customer in the electric car segment. A period in which production has been growing, currently producing 150,000 components a week .
The investment in the new facilities is not the only one that Converzar has undertaken, since around 600,000 euros have also been allocated to technology and R&D , among other purposes, in the period between the years 2021-2022. Since its origins, the company has opted for innovation and permanent research, seeking to improve its processes, investment in technology and production means in order to maintain competitiveness in all the industrial sectors in which it works. Proof of this is that more than 70% of the products it offers are less than five years old. In addition, it is an innovative SME certified with the seal granted by the Ministry of Science and Innovation.
The increased activity and technological commitment has translated into job creation, with the workforce growing by 130%. Currently, with more than fifty employees, the intention is to reach 60 jobs in 2023.
Converzar, which was founded in 1975, has also grown in its turnover, going from a turnover of 3.2 million euros in 2020 to more than 5 million euros by 2022.
The company, which is now designing its strategic plan, also plans to promote its internationalization in Europe and Africa, since it now exports around 10% through its clients.
The future passes in turn through the participation in the PERTE of the Electric and Connected Vehicle with the ‘Thesis’ project, which is led by Stellantis Spain in Figueruelas, Zaragoza, together with a consortium of 20 other companies and technology centers. In this PERTE, which adds an aggregate investment of 223 million, Converzar will contribute its experience in the manufacture of parts for electric car batteries.
Converzar is a member of the Aragón Automotive Cluster (CAAR) and the Business Association for the Development and Promotion of Electric Mobility (AEDIVE), among other organizations. Its clients, in addition to Stellantis, include BSH, Irizar eMobility and Porsche ePerformance, among others.
The company has a quality management system based on the ISO 9001 standard and others applicable to specific areas such as ISO 9100 and 9120 for aerospace mobility. It is also certified under the ISO 14001 Environment and Energy standard. Each year it renews the Social Responsibility Seal of Aragon.