Bollywood Meets Pickleball: Over the past 2.5 years, Global Sports has been working diligently to create awareness and build infrastructure for pickleball in India. They have focused on providing exposure for Indian players on international platforms, contributing to the sport’s growth in the country.
Structured Pathways for Players
Through initiatives like the Pro and Challenger leagues, Global Sports is establishing structured pathways for players to advance their careers.
These leagues feature 10 pro teams, 10 challenger teams, and 100 players, all designed to elevate Indian talent by offering competitive opportunities. Yuvraj Ruia, a player and partner at Global Sports, stated,
“The learning and exposure from these leagues will ensure that Indian players are ready to compete with global talent. Our goal is to replicate the success of the IPL in cricket, giving young athletes a dream to play for India and make a solid living.” – (Yuvraj Ruia)
Engaging All Generations
Global Sports recognizes pickleball’s unique ability to engage older generations. The sport includes a 50-plus category recognized as the Senior Pro division globally. This allows individuals aged 35 to 60 and above to remain competitive and active, promoting inclusivity within the sport.
Bollywood’s Spotlight on Pickleball
Bollywood’s association with pickleball has added a glamorous dimension to the sport. Global Sports has partnered with prominent figures such as Shashank Khaitan and Karan Johar, significantly elevating the sport’s profile. Celebrity appearances by Janhvi Kapoor and Sanya Malhotra at previous events have drawn widespread media attention, bringing pickleball into the cultural spotlight.
“Karan Johar’s involvement is a game-changer. It adds a new level of excitement and ensures that pickleball reaches audiences beyond traditional sports enthusiasts.” – (Yuvraj Ruia)
The Path Ahead for Pickleball
As the Indian Open 2025 approaches, the event promises to inspire players and fans, showcasing the potential of pickleball in India.
Whether a seasoned competitor or a curious newcomer, it’s game on for pickleball in India. Global Sports continues to pave the way for a bright future in this rapidly growing sport.
News in Brief: Bollywood Meets Pickleball
Global Sports has been actively promoting pickleball in India for 2.5 years, focusing on player exposure and infrastructure development. Their Pro and Challenger leagues aim to elevate Indian talent, akin to the IPL in cricket.
The sport’s appeal spans generations, including a Senior Pro division. Bollywood partnerships, including with Karan Johar, enhance pickleball’s visibility, making the upcoming Indian Open 2025 a promising event for players and fans.
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