World Pickleball League Launches with Star Partnerships: The World Pickleball League (WPBL), India’s first and only franchise-based pickleball competition, has announced sponsorship deals with Dove Men+Care and Radio City 91.1 FM. Dove Men+Care will serve as the official haircare partner, while Radio City 91.1 FM will be the radio partner for the inaugural season.
Dove Men+Care and Radio City 91.1 FM Partnership
Dove Men+Care, a prominent men’s personal care brand, offers products ranging from body wash and deodorants to shampoos and skincare. Known for its focus on comfort, hydration, and care, Dove Men+Care will provide key products for players and fans alike during the season.
Radio City 91.1 FM, one of India’s leading radio stations, will broadcast the matches, ensuring fans can follow the league on air. With a rich history as India’s first commercial FM station, Radio City broadcasts Hindi, English, and regional music across cities such as Delhi, Mumbai, Lucknow, and Bengaluru, making it a perfect partner for the WPBL.
Additional Sponsors on Board
In addition to Dove Men+Care and Radio City 91.1 FM, the WPBL has secured additional sponsorships from Barclays, ABI Health, PNG Jewellers, and other notable brands for its inaugural season.
Exciting Inaugural Season
The first season of the WPBL will take place at Mumbai’s Cricket Club of India (Brabourne Stadium), with six teams from across India competing in the tournament. Fans can watch the action live on FanCode and Sony Sports Network.
The season will kick off with a highly anticipated match between Mumbai Pickle Power and Pune United, setting the stage for what promises to be an exciting and competitive season.
News in Brief: World Pickleball League Launches with Star Partnerships
The World Pickleball League (WPBL) has partnered with Dove Men+Care and Radio City 91.1 FM for its inaugural season. Dove Men+Care becomes the official haircare partner, while Radio City 91.1 FM is named the radio partner. The league’s first season will feature six teams and will be broadcast on FanCode and Sony Sports Network.
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