Pickleball’s Rapid Growth in India: India is witnessing a surge in pickleball, with the player base growing 275% in three years, reaching 60,000 active players by 2024. The sport, once unfamiliar to many, is now a growing movement, attracting businesses and investors who see its potential as the next big sporting revolution.
A Rising Sport with Business Potential
Pickleball’s popularity in India has skyrocketed, fueled by increased visibility through major events and media coverage. The launch of India’s first franchise-based 2025 World Pickleball League (WPBL) on Sony Sports Network and endorsements from public figures like Nikhil Kamath have contributed to the sport’s rise.
Businesses and investors are betting on pickleball’s expansion, comparing its potential to the success of the Indian Premier League (IPL) in cricket. The Pro Kabaddi League (PKL) set a precedent for new sports gaining mainstream traction, and pickleball is following suit.
The Pandemic and Pickleball’s Accessibility
The COVID-19 pandemic played a key role in pickleball’s rise. As gyms closed and contact sports became difficult to play, people sought easy and engaging alternatives. Unlike badminton or tennis, pickleball requires minimal training, making it ideal for beginners.
Its roots trace back to 1965 when U.S. Congressman Joel Pritchard and businessman Bill Bell created the game as a family-friendly activity. That accessibility has fueled its success in India. The sport’s momentum grew further when India hosted the Bainbridge Cup in 2022, an international event with a $50,000 prize pool.
Affordable Investment, High Returns
Pickleball’s affordability has attracted businesses. A pickleball court costs ₹3-5 lakhs to install, far less than a ₹15 lakh badminton court. With demand surging in cities like Mumbai, Bengaluru, and Delhi, investors see quick returns.
In early 2024, India had around 200 pickleball courts. That number has now surpassed 1,200, with three to four new courts opening every week. By 2028, India is projected to have one million active players, requiring at least 2,500 courts.
Beyond court construction, the industry is expanding into paddle manufacturing, apparel, and equipment rentals, mirroring trends in the U.S. where pickleball-themed social hubs have gained popularity.
The U.S. Influence and Investor Interest
India is taking cues from the U.S., where pickleball is the fastest-growing sport. Startups like GoRally have already raised $750,000 from investors like Udaan’s Sujeet Kumar and Tracxn’s Abhishek Goyal. The sport has also gained attention on Shark Tank, with U.S.-based Goodland Pickleball securing ₹80 lakhs in equity at a ₹13 crore valuation.
Challenges to Growth
Despite its rapid rise, pickleball faces hurdles. In urban cities like Mumbai, limited space makes it difficult to build new courts. Established businesses with existing sports infrastructure may have the advantage, as they can repurpose tennis courts or gyms.
Another concern is the risk of pickleball becoming a premium sport, similar to tennis or golf. If high costs make it inaccessible to the general public, it could lose the broad appeal that has fueled its growth.
Future Outlook
Pickleball’s trajectory in India is promising, with strong investment and growing participation. However, maintaining its accessibility will be key to ensuring its long-term success. The question remains: Will pickleball remain a sport for all or evolve into an exclusive pastime?
News in Brief: Pickleball’s Rapid Growth in India
Pickleball is rising in India, with a 275% growth in three years and over 60,000 active players. Investments are pouring in, with startups and sports entrepreneurs capitalizing on its low-cost setup. However, challenges like space constraints and premiumization could impact its future. Will it stay accessible or become an elite sport?
ALSO READ: MiLP Canada Becomes Official Pathway to the Canadian National Pickleball League