ServeClub’s Pickleball Expansion in India: ServeClub, a new pickleball gear brand based in India, has raised seed funding to grow its business and help more people play the sport. The funding comes from well-known investors like Manish Poddar, Pratham Mittal, and Malika Sadani. ServeClub plans to use the money to build better products and expand its reach across the country.
The company sells high-quality pickleball paddles at half the price of top global brands. It also wants to make the sport more popular by partnering with local courts and clubs.
A Startup with a Global Start
ServeClub was started in 2024 by students from the United States, Cuba, Mexico, Germany, and India. They met while studying at Tetr College of Business. Their goal is to make good pickleball gear more affordable and available for Indian players.
ServeClub’s paddles are USAPA-certified and priced between INR 7,000 and INR 9,000. That is much cheaper than most international brands, making it easier for more people in India to join the sport.
Support from Industry Leaders
Manish Poddar, Co-founder of Rare Rabbit, said,
“I am excited to lead the seed round for ServeClub, a brand that is filling a significant gap in the Indian sports equipment market. The rapid growth of pickleball presents a unique opportunity to offer high-quality, affordable gear tailored for Indian players.” – (Manish Poddar)
Malika Sadani, Co-founder of The Moms Co., added,
“Their focus on building strong partnerships and fostering community engagement will be key drivers in scaling the sport’s reach.” – (Malika Sadani)
Jeet Totla, Co-founder of ServeClub, said,
“Pickleball is one of the fastest-growing sports in India, yet access to quality, affordable gear remains limited. With this funding, we aim to expand our product line, deepen our court and club partnerships, and build India’s most trusted pickleball brand.” – (Jeet Totla)
Plans for Growth and Engagement
ServeClub has already teamed up with more than 25 groups, including pickleball clubs, courts, and fitness brands. The company now hopes to increase its monthly sales by 20–25% over the next six months.
It also wants to boost its direct-to-consumer sales and host community events. These efforts will help more people learn about pickleball and give them access to the right equipment to get started.
Looking Ahead
This funding round gives ServeClub a strong push to become a key player in India’s growing pickleball scene. With its focus on affordable products and strong community links, ServeClub is working to make pickleball a sport for everyone in India.
News in Brief: ServeClub’s Pickleball Expansion in India
ServeClub has raised seed funding to expand its reach in India’s pickleball market. The brand offers USAPA-certified paddles and plans to grow sales and partnerships. Backed by major investors, ServeClub is focused on making pickleball gear more affordable and spreading the sport across Indian communities.
ALSO READ: How India’s Pickleball Community Is Revolutionizing Urban Recreation