World Pickleball League Social Media Strategy: Famous Innovations will manage the social media strategy for the World Pickleball League (WPBL), India’s first franchise-based professional pickleball league. This partnership aims to build WPBL’s online presence by creating bold and engaging content for young audiences as the sport gains popularity across India.
The World Pickleball League is gaining traction as pickleball becomes more popular among younger Indians. Famous Innovations has been selected to shape WPBL’s image and tone on social media. The agency will handle everything from content creation and storytelling to influencer campaigns and real-time updates across WPBL’s digital platforms.
A New Step for Indian Pickleball
The World Pickleball League was launched to support India’s growing interest in pickleball, a sport that mixes elements of tennis, badminton, and table tennis. WPBL hopes to connect sport, entertainment, and community culture.
Famous Innovations will help WPBL become more visible and relatable to the public, especially the youth. Their goal is to make the league’s content bold, fun, and modern.
What Famous Innovations Will Do
Famous Innovations is known for creative marketing. For WPBL, the agency will:
Build a young and bold voice for the league.
Create videos and posts for social media.
Plan trend-based content and influencer events.
Manage WPBL’s digital platforms daily.
Gaurav Natekar, Founder and Chief Executive Officer of the World Pickleball League, said:
“We’ve always believed that building a modern sports league isn’t just about the game on the court – it’s also about the stories, the energy, and the culture you create around it. As WPBL works on building the Pickleball ecosystem in India into a way of life, we are committed to aligning with partners that share our enthusiasm and vision. With their understanding of digital, content and culture, Famous Innovations is well positioned to help us shape a league that’s bold, fresh and deeply rooted in community.”
Shiv Sethuraman, Chief Transformation Officer of Famous Innovations, added:
“We’re thrilled to be working with WPBL to shape the voice of one of India’s most exciting new sporting ventures. As an agency, we’ve always loved the energy and emotion that sports brings to the table — and we see WPBL as a unique opportunity to build a cultural movement, not just a league. It’s not every day that you get to define a sport’s presence from the ground up, and we’re all in.”
A Growing Connection Between Sports and Culture
This project allows Famous Innovations to add another major brand to its portfolio. The agency focuses on brands that connect with culture and everyday life. With this move, WPBL hopes to reach more people and make pickleball a well-known sport in India.
This partnership is not just about making social media posts—it’s about building excitement around a new sport. As the World Pickleball League grows, fans can expect more fun, creative, and fresh ways to enjoy pickleball, both online and in person.
News in Brief: World Pickleball League Social Media Strategy
Famous Innovations will manage social media for the World Pickleball League, India’s first pro pickleball league. The agency will develop content, run influencer campaigns, and build WPBL’s bold, youthful image. This partnership aims to boost the sport’s popularity among young Indians and build a strong online community.