Cricketers Promoting Pickleball in India: LegaXy, a new brand in sports, media, and entertainment, has partnered with M3M Foundation to launch Pickle Pros, a project aimed at making pickleball popular across India. The program began in July 2025 and will start by building courts in Delhi NCR and later expand to other cities.
Promoting Pickleball in India
Pickle Pros is a national effort to introduce and grow the sport of pickleball. It aims to build courts and provide equipment so more people can play. The goal is to make pickleball a common sport like cricket or football.
This program is supported by the M3M Foundation, the charity arm of the M3M Group, and will work with schools, local governments, and private companies to reach people of all ages.
A Movement Beyond Sport
Payal Kanodia, Chairperson and Trustee of M3M Foundation, said in a statement,
“At M3M Foundation, we believe sport is not just play – it’s a powerful catalyst for change. Through Pickle Pros, we are championing a movement that inspires active, healthy living while unlocking new avenues for growth, inclusion, and community empowerment. This collaboration is a reflection of our deep-rooted commitment to purpose-driven impact — where every game played echoes with opportunity, wellness, and the spirit.”
Amitesh Shah, Founder and Chief Executive Officer of LegaXy, also shared the vision behind the program. He said in a statement,
“Pickle Pros is more than a sporting initiative – it is a movement that celebrates accessibility, excellence, and joy. Bringing together three cricketing legends for the first time in support of this vision is a testament to its significance and potential. We are committed to making India a force in the global pickleball arena, while inspiring everyone to engage with this dynamic sport.”
Support From Cricket Legends
The campaign is backed by well-known Indian cricketers Ishant Sharma, Bhuvneshwar Kumar, and Umesh Yadav. Their support is expected to boost awareness and interest in the sport, especially among young people.
Pickle Pros plans to grow its reach by teaming up with schools and colleges. It will also partner with local bodies and businesses to set up more courts and bring coaching to new players.
Why This Matters
The program could bring big changes to India’s sports scene. It promotes fitness, teamwork, and new sports opportunities. With help from famous players and strong partnerships, Pickle Pros could make pickleball a household name in India.
News in Brief: Cricketers Promoting Pickleball in India
LegaXy and M3M Foundation have launched Pickle Pros to make pickleball a mainstream sport in India. The project begins in Delhi NCR and is supported by cricketers Ishant Sharma, Bhuvneshwar Kumar, and Umesh Yadav. It aims to build courts, promote active living, and grow the sport across the country.
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