Sameer Pathak Pickleball Leadership: Sameer Pathak has taken on the role of President – Pickleball, where he will help guide the sport’s growth in India. Based in Delhi, he will work closely with the Managing Director’s Office as the organisation begins its journey into the sports sector.
With over 22 years of experience in sports and media, Sameer Pathak brings strong leadership skills. He is known for building brands, creating partnerships, and launching big fan-focused campaigns.
Experience in Global Sports and Leagues
Before joining the pickleball organisation, Sameer Pathak was the Chief Executive Officer of the Global Chess League under the Mahindra Group. There, he launched the first-ever franchise-style international chess league in partnership with the International Chess Federation (FIDE).
“Under his leadership, the league achieved growth in both Indian and global viewership through innovative media collaborations, marquee player participation, and strong commercial outcomes.”
Key Roles at Coca-Cola and Media Companies
Earlier, Sameer Pathak served as General Manager – Marketing Activation, Operations & Assets at Coca-Cola India and Southwest Asia. He worked on big global events such as the FIFA World Cup, the Olympic Games, the Indian Premier League (IPL), and the English Premier League (EPL).
“His tenure saw several successful campaigns, including the ICC Cricket World Cup and the FIFA Trophy Tour.”
He also worked in media at Network18 (CNBC Awaaz) as Account Director – Content Marketing. There, he led content and branding for TV, digital, and live events. He started his career at The Times Group’s TimesJobs.com, helping build the company in its early days.
Strong Academic Background
Sameer Pathak holds a Master’s degree in E-Business and Business Administration from the University of Wyoming. He earned his Bachelor of Engineering from MS University in Baroda. He is also a graduate of The Coca-Cola Company–Harvard University LEAP Program.
What This Means for Pickleball
The organisation shared that Sameer Pathak’s deep knowledge and smart planning will help shape its new direction in sports.
“The organisation expressed confidence that Pathak’s strategic expertise and deep industry knowledge will play a pivotal role in shaping its vision for the sports vertical.”
With his strong background, Sameer Pathak is expected to play a key role in building the pickleball brand and creating exciting new opportunities in the sport.
News in Brief: Sameer Pathak Pickleball Leadership
Sameer Pathak has been named President of Pickleball and will lead its entry into the sports sector from Delhi. With 22 years in sports and media, including roles at Coca-Cola and Mahindra, he brings strong leadership and event experience. His appointment is expected to boost the sport’s growth.
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