Sania Mirza Boldfit Pickleball Partnership: India’s tennis star Sania Mirza has joined Boldfit as an Athlete and Investor. Together, they will create and promote a new range of tennis rackets and pickleball paddles designed for Indian players. The collaboration aims to make these sports more accessible and performance-driven.
“Tennis has given me everything in life, and now I want to give back by making the sport more accessible in India. Pickleball too is exploding as a sport for all ages. Partnering with Boldfit allows me to use my years of experience to help design equipment that is lighter, durable, and built for Indian players. I believe this will inspire more people to pick up a racket and fall in love with these sports,” said Sania Mirza.
About Boldfit and the Collaboration
Boldfit, founded in 2018 and headquartered in Bengaluru, is one of India’s fastest-growing sports and fitness brands. The company is known for high-performance sports apparel, footwear, and equipment. Through this partnership, Boldfit plans to expand in racket sports, using athlete insights to design better products for tennis and pickleball.
“Sania isn’t done making history, and we’re thrilled she’s starting this bold chapter with us,” said Pallav Bihani, Founder and CEO of Boldfit. “This collaboration is about giving India’s aspiring players, whether in tennis or pickleball, access to products designed with the insight and experience of a legend. At Boldfit, we are building the sports brand India deserves–by partnering with the very best to create products for 1.4 billion people.”
Supporting Sports as a Lifestyle
The partnership also aims to promote sports as a lifestyle. KL Rahul, Boldfit Athlete and Investor, said, “What Sania has achieved is unmatched. Her joining Boldfit goes beyond equipment–it’s about inspiring millions to embrace sport as part of their lifestyle. It’s exciting to see cricket, tennis, table tennis, and pickleball coming together under one roof.”
Boldfit’s Athlete roster now includes stars from cricket, table tennis, tennis, and pickleball. The brand emphasizes that every sport, whether established or emerging, deserves quality equipment and a bold stage.
News in Brief: Sania Mirza Boldfit Pickleball Partnership
Sania Mirza has joined Boldfit as Athlete and Investor to launch tennis rackets and pickleball paddles for India. The collaboration aims to make these sports accessible and aspirational. Boldfit, founded in 2018 in Bengaluru, plans to expand in racket sports and inspire millions to embrace sports as a lifestyle.
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