PHorce Club Pickleball India Initiative: PHorce Club Pvt Ltd, a company focused on growing Pickleball in India, has named former Indian cricket star Cheteshwar Pujara as the face of the brand. The partnership aims to make Pickleball accessible to people of all ages while promoting fitness, resilience, and community engagement across the country.
Cheteshwar Pujara: A Symbol of Focus and Determination
Cheteshwar Pujara, known for his discipline and consistency in Indian Test cricket, embodies the values PHorce Club seeks to inspire. Pujara said, “The brand’s philosophy resonates deeply with me—true strength lies in persistence, focus, and collective growth. I’m delighted to be associated with PHorce Club. Together we want to encourage people across India to push their boundaries and discover the PHorce within.”
PHorce Club co-founder Premal Shah added, “At PHorce Club, we see sport as more than fitness, it is a pathway to resilience, community, and collective growth. Through an integrated approach—from manufacturing world-class Pickleball equipment to developing courts and organizing nationwide tournaments, we are shaping an inclusive, active community. Cheteshwar Pujara embodies the PHorce mindset: focus, determination, and strength. With his support, we aim to take Pickleball beyond recreation and inspire every Indian to embrace both physical vitality and mental resilience.”
Building Pickleball Nationwide
PHorce Club operates across the full spectrum of Pickleball, from designing equipment to developing modern courts and hosting tournaments. The company’s three founders—Sujay Jairaj, Premal Shah, and Heman Ajmera—bring expertise in education, business, and finance to ensure growth and sustainability.
The club plans to launch PHorce Clubs in major cities and towns, creating hubs for fitness, recreation, and social connection. Nationwide campaigns, community initiatives, and motivational content featuring Cheteshwar Pujara will promote Pickleball and mental resilience. Partnerships with schools and NGOs aim to provide underprivileged children access to Pickleball and fitness resources.
A New Sporting Mindset
Through this partnership, PHorce Club and Cheteshwar Pujara aim to make Pickleball a mainstream sport in India. The initiative focuses on family-driven fitness, building character through competition, and fostering resilience, marking the start of a potential new sporting revolution in the country.
News in Brief: PHorce Club Pickleball India Initiative
PHorce Club has appointed Cheteshwar Pujara as its brand ambassador to promote Pickleball across India. The initiative will include nationwide campaigns, community programs, and PHorce Clubs in cities and towns. The partnership aims to combine fitness, family, and resilience, positioning Pickleball as an inclusive sport for all ages.