UPA Denies Financial Crisis: The United Pickleball Association (UPA) is facing public scrutiny after Jill Braverman claimed the organization is in financial trouble. UPA leaders, including CEO Connor Pardoe and Chief Strategy Officer (CSO) Samin Odhwani, have firmly denied these claims, providing evidence of economic stability and growth.
Financial Allegations Spark Controversy
Braverman alleged that the UPA needs a $10 million emergency loan by January 15 to meet its obligations, despite reporting a strong year in 2024.
Her claims suggest that the merger between the PPA Tour and Major League Pickleball (MLP) created financial strain, putting the league in a tough position. These statements were shared on Twitter and her podcast, My Pickleball Life.
CEO and CSO Push Back
Pardoe responded with a detailed rebuttal, defending the league’s financial health. “The health and trajectory of professional pickleball have never been better,” Pardoe wrote on Twitter.
He highlighted $50 million in revenue for 2024, with projections of $65 million for 2025. Sponsorships brought in $35 million, while ticket sales and registrations contributed $10 million and $9 million, respectively.
Pardoe dismissed Braverman’s remarks as “misinformation,” stating, “Your narrative… is full of half-truths and sensationalism aimed at tearing others down.”
Odhwani also supported Pardoe’s claims, offering his own perspective. “I moved my wife and newborn to Dallas yesterday because, after meticulously reviewing the financials and financing strategy, I know this league will be a $1B business,” he said. He emphasized the success of the league in a merger year, calling it a “miracle.”
Bridge Loan Clarified
Odhwani addressed Braverman’s mention of a $10 million loan, providing additional context. “You clearly have the email about the bridge loan, but did you just invent the word ‘emergency’? It’s not in there,” he said.
He clarified that the loan is already funded by existing investors, demonstrating the commitment of the team owners to the league’s growth.
What’s Next for Pickleball
The debate over UPA’s finances has ignited a broader conversation about the future of professional pickleball. As the league prepares for its first Slam of the year in Palm Springs, all eyes are on how the organization will handle the controversy.
With leaders expressing confidence in the league’s trajectory, the UPA aims to continue its growth toward becoming a billion-dollar enterprise.
News in Brief: UPA Denies Financial Crisis
Jill Braverman alleged the UPA faces financial trouble, claiming a $10 million emergency loan is needed. UPA leaders, including CEO Connor Pardoe and CSO Samin Odhwani, denied this, citing $50 million in 2024 revenue and solid growth plans. They clarified the loan is investor-funded, emphasizing UPA’s path to a $1 billion future.
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