Michelob ULTRA Promotes Pickleball: Pickleball is gaining popularity, as shown by Michelob ULTRA’s new advertisement for Super Bowl LIX. Announced on January 28, 2025, the ad highlights the sport’s appeal and features celebrities like Willem Dafoe and Catherine O’Hara, alongside athletes such as Randy Moss and Ryan Crouser.
A Humorous Take on Pickleball
The commercial, titled “The ULTRA Hustle,” showcases Dafoe and O’Hara as unsuspecting pickleball players. They humorously compete against others, combining comedy and sports.
“For me, it was such a thrill to be part of this Super Bowl commercial, so I have Michelob ULTRA to thank for making me feel very cool.” – (Catherine O’Hara)
“When Michelob ULTRA came to me with the concept, I thought it was funny. I enjoyed the process of bringing this to life, especially working with Catherine.” – (Dafoe)
Strengthening Pickleball’s Presence
Michelob ULTRA’s advertisement not only promotes an active lifestyle but also reinforces pickleball’s status in mainstream culture.
To complement the ad, Michelob ULTRA partnered with DoorDash to create a “Play For An ULTRA” gifting platform. This initiative allows fans to send beers to friends, encouraging social interactions and enhancing the competitive spirit of the game.
Community Engagement Initiatives
Both Michelob ULTRA and the Chennai Super Champs demonstrate how pickleball is becoming part of popular culture.
The Chennai Super Champs’ outreach focuses on making sports accessible to children, ensuring they experience the joy and life lessons sports provide. Meanwhile, Michelob ULTRA’s advertising aims to connect with the growing enthusiasm around pickleball.
News in Brief: Michelob ULTRA Promotes Pickleball
The Michelob ULTRA’s new Super Bowl ad features pickleball, showcasing its rising popularity. Starring Willem Dafoe and Catherine O’Hara, the ad promotes an active lifestyle and community engagement.
Along with a DoorDash partnership, these initiatives highlight pickleball’s growing significance in popular culture and its potential for long-term success.
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