Pickleball’s popularity has surged in recent years, and Laura Gainor has played a key role in connecting brands with the sport. After working in marketing at USA Pickleball, she launched Pickleball in the Sun to help companies and event organizers understand the fast-evolving landscape of the game.
Pickleball’s Rapid Growth
Pickleball has become the fastest-growing sport in the country, with participation rising 58% in just one year, according to the Sports and Fitness Industry Association. Over the past three years, the sport has grown by 223%. As a result, more brands are looking for ways to get involved, and entire communities are being designed with pickleball in mind.
Gainor saw the sport’s rapid rise early on and recognized an opportunity to bridge the gap between companies and the pickleball community.
Pickleball in the Sun’s Impact
Through Pickleball in the Sun, Gainor helps businesses, sponsors, and event planners integrate pickleball into their offerings.
Whether it’s companies launching pickleball-themed products or cities adding courts to new developments, she provides guidance on how to navigate the growing demand for the sport.
What’s Next for Pickleball?
With the sport’s rapid expansion, the question remains: What, if anything, could slow it down? While no clear obstacles have emerged, Gainor continues to watch the trends and help brands stay ahead in the ever-changing pickleball industry.
News in Brief: Pickleball in the Sun
Laura Gainor, a former USA Pickleball marketer, launched Pickleball in the Sun to help brands and event organizers capitalize on the sport’s rapid growth. With participation up 223% in three years, businesses are eager to get involved. Gainor helps companies navigate pickleball’s rise and integrate it into their marketing strategies.