PPA Tour Teams Up with Abbott’s Ensure Max Protein: The Professional Pickleball Association (PPA) Tour has announced a new partnership with Abbott’s Ensure Max Protein shakes, making it the exclusive protein shake partner of the tour. This collaboration aims to highlight the importance of protein and exercise in maintaining muscle health for people of all ages who enjoy pickleball.
Promoting Muscle Health Through Protein and Exercise
The partnership focuses on the role of protein in maintaining muscle strength, particularly as adults may experience up to 8% muscle loss each decade after the age of 40.
Abbott’s Ensure Max Protein shakes are designed to help adults stay active and maintain muscle health as they engage in activities like pickleball.
“Muscle is foundational to our health and wellness. As a global healthcare leader, Abbott is demonstrating the vital role nutrition and exercise play in maintaining muscle health throughout our lives. Together with the PPA Tour, we aim to inspire players to enjoy the game – and nourish their muscles with our Ensure Max Protein shake on and off the court.” – (Mindi Myser, divisional vice president of Adult Nutrition at Abbott)
Callie Smith Joins as Ambassador
Pickleball player Callie Smith, a seasoned PPA Tour veteran, will join the partnership as an ambassador. Smith, known for her impressive career on the court, emphasizes the importance of proper nutrition for athletes, especially those competing in high-energy sports like pickleball.
“As an athlete, I know first-hand how vital it is to give my body the right nutrients to fuel my game and overall health as I train, compete and travel for tournaments. I start my day with Ensure Max Protein to feed my muscles for up to 7 hours, and I get 30 grams of protein to help support for my longest rallies.” – (Callie Smith)
The Growing Popularity of Pickleball
Pickleball’s popularity continues to soar, with the sport growing 223% in the last three years, according to the Sports & Fitness Industry Association.
As pickleball attracts players of all ages and skill levels, Ensure Max Protein is positioned as the ideal nutrition solution for players in need of sustained energy throughout the game.
“Pickleball is the most inclusive sport in the world – welcoming players of all levels from elite athletes to those just starting out.” – (Connor Pardoe, Founder and CEO of the PPA Tour)
“The partnership with Ensure is one we are all excited about, as we both share a strong commitment to encouraging an active and social lifestyle.” – (Connor Pardoe)
Ensure Max Protein: Ideal for Pickleball Players
Ensure Max Protein is a ready-to-drink shake designed to support muscle health, featuring 30 grams of fast and slow-digesting protein. The formula provides sustained muscle support for up to 7 hours and contains 1 gram of sugar, 150 calories, and 25 essential vitamins and minerals.
It’s ideal for pre-match, post-match, or on-the-go use, making it the perfect companion for pickleball players at each of the 25-plus PPA Tour stops.
“Ensure Max is the perfect protein shake for pickleball players across each of our 25-plus tour stops.” – (Connor Pardoe)
News in Brief: PPA Tour Teams Up with Abbott’s Ensure Max Protein
Abbott’s Ensure Max Protein has become the exclusive protein shake partner of the Professional Pickleball Association (PPA) Tour. The partnership highlights muscle health and protein’s role in maintaining an active lifestyle. Pickleball player Callie Smith joins as an ambassador, promoting the benefits of the protein shake for athletes.
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