Michelob Ultra’s Super Bowl 2025: Michelob Ultra has teased an exciting Super Bowl 2025 commercial featuring Willem Dafoe and Catherine O’Hara facing off against professional athletes in a pickleball match. The 15-second teaser, released on January 22, 2025, showcases the chaos that unfolds during the “San Marco Pro v. Pro Pickleball Jamboree 2025,” set to air during Super Bowl LIX on February 9.
Star-Studded Pickleball Match
The teaser introduces a competitive pickleball match between Hollywood stars and pro athletes, including New York Liberty star Sabrina Ionescu, Olympic gold medalist Ryan Crouser, and NFL legend Randy Moss.
As intense music plays, the players react to a mysterious presence off-screen, with Crouser throwing his paddle in frustration.
A message flashes across the screen: “Come to play or be played,” as an unseen figure grabs a paddle and bounces a ball. The only calm ones in the clip are Dafoe and O’Hara, who share a toast with pints of Michelob Ultra as the date for Super Bowl LIX is revealed.
What’s Next for the Super Bowl Ad
Michelob Ultra is known for its high-energy Big Game commercials, and this year’s spot promises to be no different.
Last year, the brand featured Jason Sudeikis, Lionel Messi, and Dan Marino in a beach soccer competition. This year, the pickleball-themed commercial is sure to keep fans entertained with its blend of humor and athleticism.
The Popularity of Pickleball
Pickleball, one of the fastest-growing sports in the U.S., is often played on outdoor and indoor pickleball courts. Its rising popularity makes it a perfect fit for a Super Bowl commercial, and this ad highlights the sport’s appeal to casual players and professional athletes.
The commercial also gives viewers a fun glimpse of the pickleball tournaments, combining the sport’s growing presence with the star power of celebrities.
Michelob Ultra’s Continued Focus on Sports
Michelob Ultra has made a name for itself in recent years with ads focused on sports and active lifestyles. By partnering with athletes from various fields and showcasing sports like pickleball, the brand continues to appeal to a wide audience.
The commercial’s humorous and unexpected twist, with two Hollywood stars standing out among seasoned athletes, adds an element of surprise.
News in Brief: Michelob Ultra’s Super Bowl 2025
Michelob Ultra’s Super Bowl 2025 ad features a pickleball match with Willem Dafoe, Catherine O’Hara, and pro athletes like Sabrina Ionescu and Randy Moss. The commercial, airing during Super Bowl LIX, offers a fun, competitive twist with the growing sport of pickleball.
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