QVC Innovates with USA Pickleball Nationals: QVC has partnered with USA Pickleball to broadcast the USA Pickleball National Championships this weekend. The shopping network will stream full coverage on QVC+ and HSN+, while QVC1 and QVC2 will feature live look-ins during the event.
Expanding Sports Coverage with a Unique Approach
QVC has invested significant resources into this partnership, sending 25 staff members to handle production and live coverage. Host Monifa Days will provide remote reports, and pickleball Hall of Famer Jennifer Dawson will contribute insights throughout the broadcast.
“We will have people on the ground talking to the players, talking to people that are there. We pride ourselves on the personal stories,” (Annette Dunleavy, QVC’s VP of brand marketing).
Blending Pickleball with Commerce
Recognizing the overlap between its audience and pickleball players, QVC is also launching an online store featuring pickleball gear in collaboration with USA Pickleball. The initiative combines sports entertainment with shopping, a strategy aimed at engaging both fans and consumers.
This partnership highlights the growing influence of pickleball and how media companies are finding innovative ways to blend sports and commerce. By integrating live coverage with product sales, QVC is tapping into the sport’s rising popularity.
News in Brief: QVC Innovates with USA Pickleball Nationals
QVC will air the USA Pickleball National Championships this weekend, streaming full coverage on its digital platforms and featuring live highlights on TV. With on-site reporting and a dedicated pickleball store, QVC is merging sports coverage with e-commerce to engage its audience.
ALSO READ: USA Pickleball Halts Robus Ripple Paddle Release Over Certification Concerns