Pickleball Fitness Studio Launches in Dallas: This summer, Uptown Dallas welcomes Playkout, an innovative fitness studio that merges physical group workouts with pickleball-based digital gamification. Originating from its Plano lab, Playkout’s simulators claim to boost calorie burn by 15%, offering a unique twist to traditional workouts by removing the “work” from the equation. Here’s what North Texans can expect inside this cutting-edge facility.
In recent years, pickleball has gained popularity across North Texas, with players gathering at indoor facilities and local courts. Now, Playkout introduces a new way to “dink” towards fitness through its “phygital” studio concept. Co-founded by Bahigh Acuna, a former Amazon tech executive, and Jorge Guerrero, an expert in consumer tech and wellness strategy, Playkout aims to redefine the fitness experience.
Transforming Workouts into Play
Located at 3501 McKinney in Uptown Dallas, Playkout replaces traditional cardio machines with custom-designed pickleball stations. These stations employ a play-based methodology, merging the energy of group workouts with digital game-based learning via advanced pickleball simulators. The high-tech, climate-controlled environment ensures year-round play, avoiding the crowded scenes typical of other fitness facilities.
At its Plano lab, Playkout tested its proprietary methodology with over 300 playtesters, finding a 15% increase in calorie burn compared to traditional fitness studios. The company also noted cognitive benefits, as tracking the ball during play served as brain training. Repeat players reported improved athletic ability after just two sessions.
“Additionally, players felt sharp and focused after the workout because tracking each ball serves as cognitive training for the brain, Repeat players, after only two sessions, noticed an enhancement in their athletic ability.”-(the company)
The Playkout Philosophy
Co-founded by Acuna consider The Playkouta as a pioneering fitness brand, and believe as a revolutionizing the exercise landscape by merging the joy of play with effective workouts. Founded on the belief that movement is key to happiness and health, Playkout aims to transform traditional fitness routines into enjoyable experiences. Their innovative approach integrates pickleball, technology, and strength training to not only deliver fitness results but also enhance skill development.
“At Playkout, we’re redefining what it means to work out, We believe in the power of motion and see that the happiest and healthiest people are those who are constantly moving. However, finding the motivation to move can be a struggle. This led us to create an environment where fitness feels like play. Our goal is to make exercise something people look forward to, not a chore, We take the ‘work’ out of ‘workout’ and replace it with play, which is the essence of the Playkout brand.”-(acuna)
Guerrero added, “We created a fitness experience that blends pickleball, technology, and strength training to deliver workouts that are both fun and effective. It not only yields fitness results but also enhances skill development for those looking to improve their game. Even if you’re not a pickleball player, this is the most enjoyable workout you will encounter because engaging with a ball is a universal joy that has united communities for centuries.”
Expansion and Membership Opportunities
While Playkout’s flagship Uptown Dallas location is the brand’s debut, the company has ambitious plans to expand across Dallas and beyond. They aim to offer full-body workouts that increase cardio, strength, and cognitive performance in an engaging, community-driven environment. Playkout is currently offering simulator booking credits, fitness session packages, and memberships, including a limited number of founding memberships with a lifetime discount lock on prices.
News in Brief: Pickleball Fitness Studio Launches in Dallas
This summer, Uptown Dallas welcomes Playkout, an innovative fitness studio merging group workouts with pickleball-based digital gamification. Originating from its Plano lab, Playkout’s simulators boost calorie burn by 15%, making workouts feel like play. Co-founded by Bahigh Acuna and Jorge Guerrero, Playkout replaces traditional cardio machines with custom-designed pickleball stations. Tested with over 300 playtesters, the studio offers cognitive and athletic benefits. The flagship location at 3501 McKinney aims to redefine fitness by making exercise enjoyable. Playkout plans to expand across Dallas, offering memberships with a lifetime discount during its launch.
