Movie Theaters Add Pickleball Courts: Pickleball is making its way into movie theaters as chains like Cinergy Entertainment add courts to enhance the moviegoing experience. As theaters evolve beyond films, they are incorporating activities like pickleball, axe throwing, bowling, and themed events to attract new audiences and boost revenue.
Cinergy Entertainment Brings Pickleball to Theaters
Dallas-based Cinergy Entertainment is among the first theater chains to integrate pickleball courts into its entertainment lineup. Known for its innovative approach to moviegoing, Cinergy already offers axe throwing, escape rooms, virtual reality, and arcades, with pickleball now becoming one of its key attractions.
Jeff Benson and Jamie Benson, founders of Cinergy, recognize the surging popularity of pickleball and its appeal across different age groups. By incorporating the sport, they aim to turn theaters into entertainment hubs where visitors can play pickleball, enjoy a meal, and watch a movie—all in one place.
The Growing Role of Pickleball in Entertainment Venues
Pickleball has become one of the fastest-growing sports in the world, drawing players of all ages. The sport’s social and fitness benefits make it a perfect fit for theaters, offering guests an engaging experience beyond just watching a film.
The addition of pickleball courts allows theaters to:
- Attract new audiences who may not typically visit for a movie.
- Increase foot traffic with guests coming for pickleball and staying for food, drinks, or films.
- Capitalize on the sport’s growing popularity and create a new revenue stream through court rentals and tournaments.
Pickleball, Theaters, and the Future of Social Entertainment
Cinergy’s decision to add pickleball courts reflects a broader trend in the theater industry—“eventizing” moviegoing by offering interactive and social experiences. Theaters are no longer just about films; they are becoming entertainment destinations where guests can engage in a variety of activities.
Other Theaters Innovating Beyond Movies
While Cinergy leads the way with pickleball, other theaters are also expanding their offerings:
- Santikos Entertainment has incorporated bowling into its theaters, generating up to 20% of revenue from play-based activities.
- Moonstruck Drive-In in Houston attracts crowds with food trucks and outdoor social events, proving that theaters thrive when they create memorable in-person experiences.
- Cinergy also offers sensory-friendly screenings, themed horror film nights, and loyalty programs with exclusive events like brunches, tarot readings, and cocktail parties tied to movie releases.
Why Pickleball in Theaters Works
As streaming continues to challenge traditional moviegoing, theaters are looking for ways to differentiate themselves. Pickleball provides an opportunity to:
- Engage a new demographic of sports and fitness enthusiasts.
- Encourage social gatherings that make theaters more of a community space.
- Increase visits by giving guests more reasons to come back beyond just films.
Theaters Betting Big on Pickleball’s Popularity
The rise of pickleball in entertainment spaces is part of a broader movement where venues blend sports, social engagement, and entertainment. With chains like Cinergy leading the charge, pickleball could soon become a standard feature in theaters across the country.
News in Brief: Movie Theaters Add Pickleball Courts
Movie theaters are embracing pickleball as a new attraction, with Cinergy Entertainment adding courts alongside axe throwing, escape rooms, and arcades. The trend reflects a shift toward interactive entertainment in theaters, aiming to attract new audiences and enhance the moviegoing experience.
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