Ashland Brewing Company, a soon-to-open brewery in Ashland, Nebraska, is set to combine nostalgia with modern technology, incorporating pickleball, artificial intelligence, and interactive features alongside its cabin-inspired decor. Owner Tim Uryasz envisions a place where everyone can find something to enjoy, whether it’s craft beer, social games, or simply relaxing.
“One of our slogans is there’s something for everybody to do, even if that’s nothing at all.” – (Tim Uryasz)
Pickleball Takes Center Stage
As one of the fastest-growing sports in America, pickleball will play a major role at the brewery. Plans include:
Two outdoor pickleball courts.
An indoor space with two additional courts will also serve as an event area.
A yard area for other games like cornhole.
For those unfamiliar with pickleball rules, the brewery will use artificial intelligence to assist customers in learning the game.
AI-Powered Brewery Experience
Ashland Brewing Company has partnered with Ashland-based Brown Bacon AI to integrate an AI-powered assistant into its operations. This tool will help customers with:
Understanding pickleball rules.
Answering questions about the menu, allergens, and drink pairings.
Providing recommendations for beer and wine options.
“Our AI technology is customized for businesses and trained on specific information, unlike public AI that searches the web,” said Tony Arnold, CEO of Brown Bacon AI.
The AI will also support staff training and social media management, automating posts on a predetermined schedule.
Cabin-Inspired Design and Brewery Features
The brewery’s design is inspired by a family cabin purchased by Uryasz’s great-grandfather 60 years ago. It will feature:
Flannel-patterned benches and dark wood tables.
A buffalo head on the second floor.
A restaurant, brewing tanks, and bars with 12 taps on each floor.
Located at the corner of U.S. 6 and Nebraska 66, the brewery sits on five acres of land, with future expansion possibilities.
Opening Timeline and Community Impact
Ashland Brewing Company is expected to open in the summer of 2025, with its AI features launching alongside the brewery’s new website.
“We’re called Ashland Brewing Company, we’re here in Ashland, here to represent Nebraska. Once again, we are family-owned. The brand stands for local, it stands for uniqueness and stands for quality.” – (Uryasz)
News in Brief: Ashland Brewing Company
Ashland Brewing Company, set to open this summer in Ashland, Nebraska, will feature pickleball courts, AI-powered customer assistance, and a cabin-inspired atmosphere. The brewery will include indoor and outdoor courts, along with AI technology to answer customer questions about pickleball, menu items, and beer selections.
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