The Picklr’s Arizona Expansion: The Picklr, a rapidly growing indoor pickleball chain, is expanding its footprint in the Phoenix metro area. A new 20,909-square-foot facility, The Picklr Cave Creek, is set to open in summer 2025 at Terravita Marketplace in North Scottsdale and Cave Creek. The facility will feature eight indoor courts and aims to attract players of all levels.
Growth Continues Across Arizona
The new location marks The Picklr’s fifth facility in the Phoenix metro area and sixth in Arizona since the company entered the market in 2023. The Picklr follows a franchise model, with Missy Allred as the owner of this latest expansion.
Former NFL quarterback Drew Brees is also involved with the company as an investor, franchisee, and brand ambassador, further boosting The Picklr’s visibility.
Pickleball’s Popularity Fuels Expansion
Pickleball continues to be the fastest-growing sport in the U.S., and The Picklr is capitalizing on its rising popularity. Competitors like Pickleball Kingdom are also expanding nationwide, fueling growth in the industry.
The Picklr operates on a membership model, offering tournaments, classes, and leagues to keep players engaged. The company also sees an opportunity in repurposing big-box retail spaces, which are becoming available as traditional stores close.
News in Brief: The Picklr’s Arizona Expansion
The Picklr is expanding its indoor pickleball presence in Phoenix with a new Cave Creek location opening in summer 2025. The facility will have eight courts and is part of the company’s growing Arizona footprint. The Picklr’s membership-based model continues to thrive as pickleball remains America’s fastest-growing sport.
ALSO READ: Pickleball Kingdom Expands to Naperville with New Indoor Facility