The Picklr Makes a Bold Move: The Picklr, a fast-growing pickleball franchise based in Kaysville, Utah, has announced its latest expansion: a new 30,000-square-foot indoor facility in West Allis, Wisconsin. The new club will be located at 2550 S 108th St., the former site of a Dunham’s Sports store, and is scheduled to open in the summer of 2025.
This new location will feature 10 professional-grade pickleball courts, a full-service pro shop, and a private event space. It mirrors the layout and amenities of The Picklr’s existing facilities in Green Bay and Menomonee Falls, which have already attracted players across Wisconsin.
Expansion Led by Murko Capital Group
The expansion into West Allis is being led by Murko Capital Group, a company that includes former Green Bay Packers and Wisconsin Badgers football star Mark Tauscher. Murko is in charge of developing The Picklr’s Midwest and Wisconsin strategy, which now includes two operational clubs, the West Allis project, and five more future locations across the state.
“Pickleball is the fastest growing sport in the nation and demand for indoor pickleball courts has continued to grow.” – (Amy Guerrero)
“The Picklr offers a world-class experience complete with state-of-the-art clubs, all-inclusive, one-price memberships, combined with a ‘player-first’ optimal environment, and unmatched programming for all ages.” said Amy Guerrero, marketing director of Murko Capital Group, in a press release.
“The community will benefit from the best-in-class indoor pickleball experience offered anywhere as well as have reciprocal access to the other club locations nationwide.” – (Amy Guerrero)
The Picklr Part of Larger Statewide Growth
The Picklr’s rapid expansion in Wisconsin is part of a larger trend as pickleball continues to surge in popularity. Across the state, multiple franchises — including Pickleball Kingdom and Ace Pickleball Club — are opening new clubs, while new racquet sports complexes are under development.
The demand for indoor courts has risen due to Wisconsin’s long winters and the sport’s broad appeal to players of all ages and skill levels. The Picklr’s facilities are designed to serve that growing demand with year-round access, professional training, and community-based programs.
Once complete, the West Allis location will not only enhance access to pickleball in the Milwaukee area but also give members reciprocal privileges at other Picklr locations across the country.
News in Brief: The Picklr Makes a Bold Move
The Picklr, a national pickleball franchise, will open a new 10-court club this summer in West Allis, Wisconsin, at 2550 S 108th St. The 30,000-square-foot facility will include a pro shop and event space. It’s part of The Picklr’s wider expansion across Wisconsin, led by Murko Capital Group.
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