Pickleball Bash in NYC: Corona Premier and artist Saweetie are teaming up to celebrate National Pickleball Month with a special pickleball event in New York City on April 23. The event will feature games, social activities, giveaways, and a new drink recipe inspired by the sport, called the Corona Pickle Premier.
Bringing Pickleball and Fun Together
The “Dink N’ Drink” event is part of Corona Premier’s Premier Side of Light campaign. The event, held in partnership with Break the Love, welcomes players of all levels to enjoy a friendly match, meet new people, and experience post-game fun. Saweetie will be at the event to cheer on players and take part in the celebration.
“As a performer and someone who grew up playing sports, I’ve always found it important to celebrate your wins and that’s exactly what this event is about,” said Saweetie. “I’m so excited to team up with Corona Premier to play some pickleball and make this experience even more special for fans and players. See you on the court!”
A Signature Drink with a Twist
To mark the occasion, Corona Premier is introducing a new drink – the Corona Pickle Premier. It was created with help from the Brooklyn-based Muddling Memories team, known for their creative drinks. The drink mixes Corona Premier with pickle juice for a refreshing post-game sip. Guests can try it at the event or find the recipe online to enjoy at home.
Nationwide Sweepstakes Adds to the Fun
Fans who can’t attend the event still have a chance to celebrate. Corona Premier launched the Dink N’ Drink Sweepstakes, giving 25 winners a special kit. The prize includes pickleball gear and ingredients to make the new drink. Winners will receive a $30 gift card to cover the non-alcoholic ingredients.
“With pickleball’s explosive growth, we wanted to create a way for players to celebrate post-game,” said Rob Nelson, Vice President, Brand Marketing, Corona. “Dink N’ Drink is about elevating the best parts of the game – friendly competition, connection and most importantly, extending the moment with friends after a match with a crisp Corona Premier. We’re excited to be part of National Pickleball Month with a toast to the sport’s growing community.”
A Growing Sport Meets Social Fun
With nearly 20 million pickleball players in the U.S. in 2024, the sport’s popularity is booming. Corona Premier sees this as a perfect match for its brand, combining active lifestyles with fun social gatherings.
News in Brief: Pickleball Bash in NYC
Corona Premier and Saweetie will host a pickleball event on April 23 in NYC to celebrate National Pickleball Month. The Dink N’ Drink experience features games, giveaways, and a new drink recipe. A sweepstakes gives fans a chance to win pickleball kits and enjoy the fun at home.
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