Ace Pickleball Club’s Expansion 2025: Ace Pickleball Club is growing quickly, opening new locations to meet the rising demand for pickleball courts across the U.S. In 2025, the franchise is planning 25 to 30 new sites, after adding 11 last year, offering players easy, flexible access without reservations.
Growing Pickleball Demand
With pickleball becoming one of America’s fastest-growing sports, Ace Pickleball Club is helping meet the need for court space. Members can drop in anytime without booking, thanks to the club’s all-day open-play model. “Members don’t need reservations or a set roster of friends to play. Instead, they drop in whenever it suits them, rotating into matches quickly and easily,” says Conor Hawks, vice president of franchise growth.
Courts are separated by skill level — beginner, intermediate, and advanced — to make play more inclusive for everyone.
“Pickleball isn’t just a sport; it’s a movement bringing people together. We’re building spaces where players of all skill levels can connect, compete and grow in an environment that is as simple as walking into a gym and playing. Our incredible growth in 2024 shows the demand for high-quality, accessible pickleball experiences.” – (Hawks)
Flexible Memberships and Amenities
Ace Pickleball Club stands out with its simple membership model. Members pay once and enjoy unlimited access without extra fees. Amenities include cushioned courts, ball machines, clinics, and tournaments. “We’re building a brand by delivering an exceptional experience to both our Members and our franchisees,” says Joe Sexton, co-founder and president of Ace Pickleball Club.
“At Ace Pickleball Club, we’re serious about creating an experience that players won’t find anywhere else,” says Mookie McDevitt, vice president of strategic partnerships.
“We offer a single, easy-to-understand membership that keeps the focus on what matters — playing pickleball and having fun.” – (McDevitt)
“Exceeding our Members’ expectations results in a rewarding business, and that combined with exceptional systems, training and support leads to passionate franchisees who want to continue to grow with us.” – (Sexton)
Franchise Expansion Plans
Ace Pickleball Club is growing carefully by choosing franchise partners who care about their communities. They offer single and multi-unit deals without following the typical area developer model. This model is designed to create strong, local connections and consistent service.
This forward-thinking pickleball franchise offers predictable, recurring revenue for owners. New franchisees benefit from comprehensive training, including virtual and in-person support, from a team with deep experience in building global recreation brands.
APC Championship Series Success
Ace Pickleball Club also hosts the APC Championship Series to promote the sport. The second annual series kicked off this spring and will end with a national event in January. Last year, more than 2,200 members competed, and 500 reached the final round, fighting for a $250,000 prize, the largest ever for amateur pickleball.
“We were thrilled to see the excitement and enthusiasm our Members showed in the first year of these events,” says Brian Noble, vice president of pickleball experience.
“As we continue to expand nationwide, we are excited to add more players and new communities to continue growing the APC Championship Series. We are ready to welcome the next wave of Members at all skill levels to compete for the chance of being named APC National Champion.” – (Brian Noble)
Future Outlook
With the sport’s popularity up 50% from 2022 to 2023, according to Market.us News, demand for new pickleball courts is expected to keep climbing. North American pickleball revenue in 2025 is projected to exceed $570 million. Ace Pickleball Club is in a strong position to meet this demand, but Sexton says success is about more than numbers.
“Our goal is not how many locations we open and how quickly. Our goal is to be the best part of our Members’ day and the most rewarding business in our franchisees’ portfolio.” – (Sexton)
News in Brief: Ace Pickleball Club’s Expansion 2025
Ace Pickleball Club is expanding fast with 25-30 new locations planned in 2025. Its flexible play model, simple memberships, and national championship events are fueling growth. Leaders say the focus remains on offering great player experiences, not just rapid expansion, as pickleball’s popularity continues to soar across the U.S.
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