FitVine Wine and Life Time’s Partnership: FitVine Wine and Life Time announced a new partnership that brings zero-sugar wine to Life Time Pickleball players across the U.S. The collaboration, revealed this week, will include exclusive wine tastings and events at more than 775 courts nationwide, aiming to enhance health and social experiences.
A Wellness-Focused Partnership
FitVine Wine, known for its health-conscious approach, has become the official wine sponsor of Life Time Pickleball. Life Time, a leader in active lifestyle clubs, will feature FitVine’s wine during events like Life Time Pickleball Classic tournaments and Afterglo celebrations. The wine will also be available in LifeCafes, where allowed by law.
This partnership reflects both companies’ shared focus on healthy living and meaningful social interactions. Life Time’s growing pickleball community will now enjoy wine that fits their wellness goals.
Blending Fitness and Fun
“At FitVine, we’re all about balance — working hard, staying active, and still enjoying a great glass of wine,” said Steven Acosta, Winemaker at FitVine.
“Partnering with Life Time lets us bring that better-for-you wine option straight to their community, so members can raise a glass to their wins — on or off the pickleball court.” – (Steven Acosta)
The partnership introduces curated post-match celebrations and wellness-themed events for members. These moments will highlight FitVine’s wines, including Chardonnay, Pinot Grigio, and Cabernet Sauvignon.
Supporting Ethical Choices
FitVine’s commitment to sustainability and its Certified B Corporation status align with Life Time’s mission. The wine brand offers options without added sugar while focusing on responsible production.
“Life Time is committed to providing our members with high-quality offerings that align with their healthy and social lifestyles,” said Kelly Warner, Vice President of Partnership Marketing at Life Time.
“FitVine’s dedication to crafting great-tasting, zero-sugar wines makes them a great sponsor of Life Time Pickleball, enhancing member experiences across our Life Time athletic country clubs.” – (Kelly Warner)
What It Means for Members
With pickleball’s rapid growth, this partnership offers new ways for players to connect, celebrate, and live well. Members can enjoy wine while staying committed to fitness and health, with more events and offerings expected in the future.
News in Brief: FitVine Wine and Life Time’s Partnership
FitVine Wine is now the official wine sponsor of Life Time Pickleball. The partnership brings zero-sugar wines to 775+ courts nationwide, enhancing social events, tournaments, and LifeCafes. It supports Life Time’s wellness goals while giving members more ways to celebrate their active lifestyles responsibly and enjoyably.
ALSO READ: Dinko de Mayo at LifeTime St. Louis Park Sets the Stage for Epic Pickleball Showdowns