New Face Of Nike Pickleball: In an unprecedented twist that seems to defy conventional wisdom, Nike has made a splash in the rapidly expanding world of pickleball by signing 82 year old Ethel Jenkins to a remarkable $12 million endorsement deal. This move marks Nike’s first significant foray into the sport, demonstrating the company’s keen eye for emerging trends and its willingness to bet on unconventional stars.
From Enthusiast to Icon: Ethel Jenkins’ Impact on the Pickleball Community
Ethel Jenkins, a name that might have seemed unlikely to appear alongside the athletic giants Nike usually endorses, has been making waves in pickleball circles with her impressive skills and unwavering enthusiasm. At 82, Jenkins has captured the attention of the pickleball community, and now, she’s set to bring that same energy to Nike’s marketing campaigns.
Ethel Jenkins’ Reaction to Joining Nike
In a statement, Jenkins expressed her thrill at joining the Nike family. “It’s an incredible honor to be a part of such a legendary brand,” she said. “I’ve always loved pickleball, and to have Nike recognize that passion is just a dream come true.”
Her husband, who has been a steadfast supporter of Jenkins’ athletic pursuits, noted that her recent gameplay has reached new heights. “Her game has never been better,” he said with pride. “It’s amazing to see how she’s been able to maintain her agility and skill at her age.”
A New Challenge: Jenkins’ Potential Shift to Shuffleboard
However, Jenkins’ pickleball journey might be nearing its end as she sets her sights on a new challenge: shuffleboard. The sport, which has its own set of charms and demands, is drawing Jenkins’ attention as she explores new avenues of athletic competition. Despite this potential shift, her recent deal with Nike is a testament to her impact on the pickleball world and her ability to inspire across generations.
Nike’s Endorsement as a Nod to Pickleball’s Inclusivity
Nike‘s endorsement of Jenkins is more than just a marketing move; it’s a nod to the sport’s diverse and inclusive nature. By signing Jenkins, Nike not only celebrates her remarkable achievements but also highlights pickleball’s potential to appeal to athletes of all ages. This endorsement reflects a broader trend of recognizing and valuing athletic excellence, regardless of age or background.
Nike’s endorsement of Ethel Jenkins signifies a crucial moment for pickleball. As the sport continues to gain popularity, this high-profile partnership brings increased visibility and legitimacy. Jenkins’ deal highlights pickleball’s growth from a niche activity to a mainstream sport, capable of attracting attention from major brands. The endorsement helps to validate pickleball as a serious and inclusive sport, encouraging other companies and athletes to take an interest. This move could also inspire more players of all ages to participate and elevate the sport’s profile on a global stage.
REPORT: Nike has signed 82-year-old Ethel Jenkins to a $12 million pickleball endorsement deal.
This marks Nike’s first big move in the world’s fastest growing sport.
Jenkins expressed her excitement about the deal, and her husband noted her improved gameplay. However, her… pic.twitter.com/16Uhm3fpA9
— The Dink Pickleball (@Pickleball) July 21, 2024
As Jenkins embarks on this exciting new chapter with Nike, the pickleball world watches with anticipation. Her journey from enthusiastic player to high-profile endorser is a reminder that in sports, as in life, passion and dedication can defy expectations and break barriers.
News in Brief: New Face Of Nike Pickleball
In a groundbreaking move, Nike has signed 82 year old Ethel Jenkins to a $12 million endorsement deal, marking its first major entry into pickleball. Jenkins, renowned for her skills and passion for the sport, has captured the pickleball community’s attention. Expressing her excitement, Jenkins described joining Nike as a dream come true. Despite considering a shift to shuffleboard, Jenkins’ deal with Nike shows pickleball’s inclusivity and growing mainstream appeal. Nike’s endorsement highlights the sport’s potential to attract athletes of all ages, bringing increased visibility and legitimacy. Jenkins’ journey from avid player to high-profile endorser exemplifies how passion and dedication can transcend expectations and elevate a sport on a global stage.
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