Dutch Bros Pickleball Headquarters: Step inside the Dutch Bros headquarters in Tempe, Arizona, and you won’t find a buttoned-up corporate office. Instead, you’re met with pulsing music, neon signs, and a swinging placard practically begging for a high five. Amidst murals of cats shooting lasers and syrup-stocked kitchens, there’s one feature catching the attention of sports and lifestyle enthusiasts alike: a full-size, company-branded pickleball court smack in the middle of the action.
As the sport of pickleball continues to grip the nation, its reach into mainstream workplaces signals a cultural shift—and Dutch Bros is leading that charge with caffeine and color.
Oregon Roots, Arizona Energy
Founded in Oregon in 1992, Dutch Bros has grown from a humble coffee stand into a caffeinated empire, with more than 800 locations across the U.S. But in 2024, the company made a bold move: relocating nearly 40% of its support staff to a newly renovated 130,000-square-foot building in Tempe, Arizona.
The space, formerly occupied by Carvana, didn’t stay bland for long. Dutch Bros reimagined the entire layout, injecting it with a visual identity that mirrors the brand’s youthful, high-energy vibe. With themed lounges, artist-commissioned murals, and a retro arcade, the office feels more like a creative campus than a conventional workplace.
But the crown jewel—at least for sports lovers—is the brightly painted pickleball court, nestled in the heart of it all.
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Pickleball at Work? Believe It.
Yes, Dutch Bros actually installed a blue, yellow, and red pickleball court in its headquarters.
This isn’t a gimmick. It’s part of a broader strategy to promote wellness, connection, and culture within the company. The court serves as a gathering place for casual games, interdepartmental tournaments, or even just a midday energy reset.
“We want this to be a fun-loving culture,” says Chief People Officer Jess Elmquist. “We want people to know we want you to bring your whole self here.”
Incorporating pickleball into the workplace may seem unconventional, but it’s becoming less so in today’s shifting corporate landscape. As companies look to re-engage employees in a post-remote world, features like fitness centers, on-site gaming, and now sports courts are becoming powerful recruitment and retention tools.
Dutch Bros, it seems, is banking on pickleball as a symbol of community—and it’s working.
Beyond the Court: Coffee, Creativity, and Culture
The Tempe HQ isn’t just about play. It’s designed to foster creative energy and collaboration, with entire departments like IT, real estate, marketing, talent acquisition, and development all under one roof.
Employees have access to five fully equipped kitchens, stocked with every syrup imaginable for DIY drink-making, along with a Coffee House staffed for meetings or mid-morning boosts. Lounges cater to various moods—quiet reflection or boisterous brainstorming—and even the bathrooms are playfully designed.
First Impressions Coordinator Madi Hinds greets everyone who walks through the lobby, seated behind a candy-colored desk surrounded by cartoonlike drink-themed murals.
Add in locker rooms, a full fitness center, and a retro arcade with Ms. Pac-Man and pinball machines, and it’s clear the Dutch Bros HQ isn’t just a workplace—it’s a lifestyle hub.
A Signal to the Business World
What makes Dutch Bros’ approach particularly noteworthy is that it’s not just about design—it’s about intention. The Tempe headquarters reflects a company that values experience over tradition, joy over rigidity, and community over hierarchy.
In many ways, the pickleball court is a physical representation of the company’s ethos. It encourages interaction between departments, breaks down barriers, and reinforces the idea that wellness and play are not distractions—they’re investments.
The decision to lease one of the largest office spaces in the Phoenix area in 2024 also signals the company’s confidence in Tempe as a strategic hub, and in the idea that work doesn’t have to feel like work.
News in Brief: Dutch Bros Pickleball Headquarters
At Dutch Bros HQ in Tempe, a game of pickleball might just lead to your next big idea. Or at the very least, a laugh and a better cup of coffee.
As the lines between life and work continue to blur, Dutch Bros is betting on a new kind of workplace—where employees are encouraged to express, explore, and engage, paddle in hand and cold brew in the other.
And if the sound of paddles popping and Pac-Man beeping through the halls is any indication, they’re brewing something pretty special.
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