The Picklr Prime Energy Partnership: The Picklr, a fast-growing indoor pickleball franchise, has partnered with Prime Energy to make it the official energy drink across its clubs. The national deal includes in-club exclusivity, courtside branding, and social media promotions aimed at energizing pickleball players across the country.
A Boost for Pickleball Players Nationwide
Under this new agreement, Prime Energy will have exclusive presence inside all The Picklr locations. This includes signage around the courts, digital displays, and product availability at clubs nationwide. The partnership launched with a social media contest giving two fans a year’s supply of Prime Energy. More joint events are planned soon.
James Hurlock, chief brand officer of The Picklr, said, “Many of our members are already Prime Energy fans, and now it will be a part of their everyday experience at The Picklr. This partnership brings together two game-changing brands, reshaping how people engage with performance and community. Our players bring passion and intensity to the court every day, and Prime Energy reflects that same drive.”
Growing Brands with Shared Energy
The Picklr has over 100 indoor clubs open or under development in the United States. It has sold over 500 locations across the U.S., Canada, and Japan. The franchise offers coaching, clinics, and league play for all ages and levels. It is backed by former National Football League quarterback Drew Brees, who joined as an investor earlier this year.
Prime Energy is a popular drink launched in 2022 by influencers Logan Paul and KSI. Each can contains 200 milligrams of caffeine and no sugar. The company said, “Pickleball is growing fast, and so is the demand for energy that supports performance. Prime Energy delivers 200mg of caffeine, zero sugar, and bold flavor—crafted for adults 18 and up—now available at The Picklr to fuel players on and off the court.”
The Picklr recently named Abby Olson, a former executive at Crumbl, as its new chief operating officer. The company also raised $9 million last year in a Series B funding round, reaching a valuation of $59 million.
Future Events and Brand Growth
The Picklr and Prime Energy plan more co-branded events and promotions. These will include in-person activities and online content to reach even more fans. Both brands aim to build a strong connection between energy, sport, and community.
News in Brief: The Picklr Prime Energy Partnership
The Picklr has chosen Prime Energy as its official energy drink. The partnership includes branding and product placement across clubs. It started with a giveaway and will continue with events and content. Both companies aim to support player energy and build community through sport and shared experiences.
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