Pickleball Kingdom South Brunswick Launch: Pickleball Kingdom, the world’s largest indoor pickleball organization, is opening a new location in South Brunswick Township, New Jersey. The expansion is led by franchisee Yashraj Kurani and will feature year-round, climate-controlled courts, professional coaching, and events for players of all levels.
Part of a Statewide Growth Plan
The new South Brunswick club follows the opening of the Hamilton location and joins upcoming facilities in Watchung and Tinton Falls. The company aims to grow its presence across New Jersey, creating more spaces for pickleball players to gather and compete.
“We’re excited to continue growing Pickleball Kingdom’s presence in New Jersey,” said Ace Rodrigues, Founder and Chief Executive Officer of Pickleball Kingdom. “As we expand across the state, every new club deepens our commitment to building stronger communities through the power of pickleball.”
Features for Players and the Community
The South Brunswick facility will have indoor courts designed to feel like outdoor play while offering weather protection. Players can access leagues, tournaments, and coaching programs. The club will also host community and corporate events and feature a pro shop stocked with paddles, balls, clothing, and other pickleball gear.
“Our Pickleball Kingdom club will be more than a sports facility—it will help local economic growth and be a community hub that supports active living,” said Yashraj Kurani. “It will help create a safe space for social connection and youth engagement. It’s an investment in the well-being and vibrancy of South Brunswick.”
Led by an Experienced Player and Business Leader
Kurani brings over 20 years of IT sales experience and a passion for pickleball. He recently earned a 4.0 PPA Golden Ticket and has competed in high-level events, including winning the All-Star Game. His background in racquetball and badminton has sharpened his skills, while his family life with wife Payal and their two children inspires his community-driven approach.
“We’re proud to welcome Yashraj Kurani to the Pickleball Kingdom family,” said Rob Streett, President and Chief Global Officer of Pickleball Kingdom. “His passion, leadership, and commitment to excellence align perfectly with our mission. With Yash leading the way in South Brunswick, we’re confident players will enjoy a top-tier experience.”
Looking Ahead
The new facility is expected to fill a major gap for indoor pickleball in South Brunswick and nearby towns, where demand is growing. With professional facilities, community programs, and business investment, the project aims to boost local engagement and expand the sport’s reach in the region.
News in Brief: Pickleball Kingdom South Brunswick Launch
Pickleball Kingdom is opening a new indoor facility in South Brunswick, New Jersey, led by franchisee Yashraj Kurani. The club will feature climate-controlled courts, coaching, tournaments, and community events. Part of a statewide expansion, it aims to grow pickleball’s popularity while supporting local economic and social growth.